绰琪服装(深圳)有限公司上海分公司

品牌故事

6IXTY8IGHT 于 2002 年由瑞典企业家 Erik Ryd 创立，作为一个在亚洲拥有成熟业务的内衣制造商，Ryd 看准年轻内衣品牌的商机，与法国内衣设计师 Marie Destombe 共同在法国巴黎推出品牌的第一个时尚内衣系列。2003 年，Ryd 在香港设立总部，并在北京开设了第一间 6IXTY8IGHT 实体店，取得空前成功。

至 2006 年，6IXTY8IGHT开始拓展其他产品线，推出了上衣、裤、连身裙、牛仔衫裤、睡衣、家居服和配饰等产品。 品牌逐渐成为最受女孩们喜爱的购物目的地。全线分店的装潢皆以品牌标志性的粉红色为主调，堪称为女孩们的购物天堂。

6IXTY8IGHT 现已成为亚洲地区增长最快的品牌之一，150多间门店遍布中国内地、香港、澳门、台湾、韩国及新加坡等地，门店数目更仍在不断增长。6IXTY8IGHT亦致力为顾客打造在线线下一体化的无缝购物体验。

6IXTY8IGHT 的意思

6IXTY8IGHT的品牌名称源于中国的数字命理学，数字 6 和 8 的广东话发音连在一起类似「一路发」，寓意「永恒的好运」。

BRAND STORY

6IXTY8IGHT was founded in 2002 by Erik Ryd, a Swedish entrepreneur with an established lingerie manufacturing business in Asia. Erik saw a gap in the market for a youthful and energetic lingerie brand. He seized the opportunity by successfully launching the first ready-to-wear fashion lingerie collection in Paris with Marie Destombe, a French lingerie designer. In 2003, Erik set up 6IXTY8IGHT’s headquarters in Hong Kong and first store in Beijing, with much success.

In 2006, the brand expanded beyond its lingerie range, to include tops, pants, dresses, denim, nightwear, loungewear and accessories. It sealed the brand’s status as a girl’s favourite shopping destination.Splashed in 6IXTY8IGHT’s signature shade of pink, each store is a haven for girls.

6IXTY8IGHT is now one of the fastest growing fashion brands in Asia, with more than 150 stores across China, Hong Kong, Macau, Taiwan, South Korea, Singapore, and counting. 6IXTY8IGHT continues to strive for more through a seamless retail experience, both in its brick and mortar stores and online platforms.

MEANING OF 6IXTY8IGHT

The name ‘6IXTY8IGHT’ has its origins in Chinese numerology, where the Cantonese pronunciation of the numbers 6 and 8 together have phonetic similarities to the term “FOREVER LUCK!”.