万影影业(深圳)有限公司

万影影业（深圳）有限公司成立于2018年2月，由商业地产领军企业——华润置地全资控股，专门从事影院投资等业务，并建立自营影院品牌“万象影城”。

依托华润置地投资物业良好的区位条件、运营水平和拓展节奏，万影影业确立了两条万象影城产品线，分别与华润置地商业物业万象城、万象汇产品定位相匹配。

万影影业肩负传播重任，建设新时代的人民影院；兼顾艺术原则，打造本土优质电影展映平台；形成行业规模，树立专业影响力；开展多元业务，创造更大盈利空间。

万象影城是由华润置地有限公司全资控股的万影影业（深圳）有限公司投资、建设、运营的国内高端电影中心。以“光学与声学的有效运用”为建造核心要素，以“一切为看电影服务”为主要服务原则，为影迷打造体验绝佳的高端影厅。

About Wanying Cinema Line and the MIXCINE

Wanying Cinema Line (Shenzhen) was established in February, 2018. It is wholly owned by China Resources Land, a leading commercial real estate company. It specializes in cinema investment and other businesses, and establishes the self-operated cinema brand the “MIXCINE”.

Relying on the good location conditions, operation level and expansion pace of China Resources Land’s Investment Property, Wanying Cinema Line has set up two ‘MIXCINE’ product lines, which match with the positioning of China Resources Land’s Commercial Property the ‘MIXC’ and the ‘MIXC ONE’.

Wanying Cinema Line shoulders the heavy responsibility of spreading and building a new era of people's cinemas; combing with artistic principles to create a platform for local high-quality film screening; forming an industry scale and establishing professional influence; developing diversified businesses to enhance profitability.

The MIXCINE is a domestic high-end film center invested, constructed and operated by Wanying Cinema Line (Shenzhen) Co., Ltd. which is wholly-owned by China Resources Land Limited. With the "Efficient Use of Optics and Acoustics" as the core element of the building, and "All for the film-watching service" as the main service principle, it will create a high-end movie theater with excellent experience for film fans.