Brand Management Specialist(94632988)

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.
Write the next chapter of your ABB story.
- The Brand Management Specialist will play a crucial role in leading the branding transition project following an acquisition. This individual will collaborate with the local division communication leader to develop and implement a comprehensive branding strategy aimed at establishing a strong ABB brand presence in the retail market. The specialist will ensure that the branding efforts align with ABB’s corporate identity and values while effectively engaging target audiences.
-
- Key Roles & Responsibilities:
- ● Brand Strategy Development: Collaborate with the communication leader to create a robust branding strategy that reflects ABB’s vision and values in the retail market.
- ● Brand Research: Conduct thorough market analysis to identify trends, consumer preferences, and competitive landscape to inform branding strategies.
- ● Brand Messaging: Develop clear and compelling brand messaging that resonates with target audiences and differentiates ABB in the retail market.
- ● Stakeholder Engagement: Work closely with internal stakeholders, including marketing, sales, and product teams, to ensure alignment and support for branding initiatives.
- ● Project Management: Lead the branding transition project, ensuring timely execution of initiatives, adherence to budgets, and achievement of project milestones.
- ● Creative Development: Collaborate with product teams to produce branding materials, campaigns, and digital content that reflect the new brand identity.
- ● Performance Measurement: Establish key performance indicators (KPIs) to assess the effectiveness of branding efforts and make data-driven recommendations for improvement.
- ● Training and Support: Provide guidance and support to local teams and distributors on brand implementation and communication strategies.
- ● Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. A Master’s degree is a plus.
- ● Experience: Minimum of 8 years of experience in brand management, marketing, or communications, preferably in retail, home decoration industry.
- ● Project Management Skills: Proven ability to manage multiple projects simultaneously, with strong organizational and time-management skills.
- ● Analytical Skills: Strong analytical abilities to interpret market data and consumer insights to inform branding strategies.
- ● Communication Skills: Excellent verbal and written communication skills, with the ability to craft compelling narratives and presentations.
- ● Creative Thinking: Ability to think creatively and strategically to develop innovative branding solutions.
- ● Team Collaboration: Strong interpersonal skills with a collaborative mindset to work effectively with cross-functional teams.
- ● Digital Proficiency: Familiarity with digital marketing tools and platforms, including social media, SEO, and content management systems.
- ● Cultural Awareness: Understanding of global branding practices and the ability to adapt strategies to local markets.
We value people from different backgrounds. Apply today for your next career step within ABB and visit to learn about the impact of our solutions across the globe. #MyABBStory
Benefits