400-885-9898
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职位描述
制造业
Reporting to:
Marketing Manager
Marketing Manager
Your role and responsibilities
In this role, you will have the opportunity to manage the marketing of ABB’s offerings to targeted market segments and manage the offerings throughout their lifecycle, in line with market needs and division/product group/business line strategy and targets. Each day, you will be accountable for the long-term profitable growth of an offer. You will also showcase your expertise by supporting business results by overseeing each step involved in the offer lifecycle including development, launch, go-to-market, maintenance, pricing, and profitability.
You will be mainly accountable for:
In this role, you will have the opportunity to manage the marketing of ABB’s offerings to targeted market segments and manage the offerings throughout their lifecycle, in line with market needs and division/product group/business line strategy and targets. Each day, you will be accountable for the long-term profitable growth of an offer. You will also showcase your expertise by supporting business results by overseeing each step involved in the offer lifecycle including development, launch, go-to-market, maintenance, pricing, and profitability.
You will be mainly accountable for:
- Formulate the Local Product Roadmap to ensure strategic alignment with global product development initiatives and localized market demand, predicated on a holistic grasp of market requirements and rigorous competitive landscape analysis.
- Establish a robust Product Marketing Strategy integrated with end-to-end pricing governance frameworks to drive market penetration and profit optimization.
- Conduct product optimization encompassing cost reduction, performance enhancement, and the formulation of Make-or-Buy strategies.
- Proactively identify emerging opportunities and industry/application-specific trends across diverse verticals, and deploy targeted segmented product promotion campaigns leveraging marketing communication methodologies to capture incremental market share.
Qualifications for the role
- Minimum bachelor’s degree in engineering or business administration
- Minimum bachelor’s degree in engineering or business administration
- Strong results orientation and analytical thinking (ability to lead market and portfolio analysis, derive insights and identify and prioritize strategic options)
- Ability to develop strong international network within the organization and strong initiative driven internally
- Strong written and spoken communication skills in English
- Good Marketing communication skill
More about us (Mandatory)
The IEC Low Voltage Division is a technology leader delivering a full range of energy-efficient low voltage motors, including ultra-efficient solutions such as IE5 SynRM (synchronous reluctance motors). Through a global footprint, domain expertise and rugged designs, the Division provides reliable technology that improves efficiency and productivity even in the most demanding applications.
The IEC Low Voltage Division is a technology leader delivering a full range of energy-efficient low voltage motors, including ultra-efficient solutions such as IE5 SynRM (synchronous reluctance motors). Through a global footprint, domain expertise and rugged designs, the Division provides reliable technology that improves efficiency and productivity even in the most demanding applications.
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工作地点
上海闵行区ABB高压电机有限公司-东门
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职位发布者
彭女士/Recuriter
立即沟通
ABB
ABB（ABBN: SIX Swiss Ex）是全球技术领导企业，为数字化行业提供全面的产品、服务与解决方案。基于超过130年的创新历史，ABB成为以客户为中心的数字化行业领军者，拥有全球领先的四大业务——电气、工业自动化、运动控制、机器人及离散自动化，以及通用的ABB Ability™数字化平台。ABB集团业务遍布全球100多个国家和地区，雇员达14.7万。ABB在中国拥有研发、制造、销售和工程服务等全方位的业务活动，40家本地企业，1.8万名员工遍布于142个城市，线上和线下渠道覆盖全国300多个城市。ABB is a pioneering technology leader with a comprehensive offering for digital industries. With a history of innovation spanning more than 130 years, ABB is today a leader in digital industries with four customer-focused, globally leading businesses: Electrification, Industrial Automation, Motion, and Robotics& Discrete Automation, supported by its common ABB Ability™ digital platform. ABB operates in more than 100 countries with about 147,000 employees. ABB has a full range of business activities in China, including R&D, manufacturing, sales and services, with 18,000 employees located in 142 cities, 40 local companies, and online and offline channels across over 300 cities.
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