海外内容运营主管

Responsibility |职责 1： 【Mission weights |任务权重： 40%】
Main tasks 1. 负责面向海外的视频内容策划、主题定位及脚本撰写，以及拍摄执行、素材筛选、场景布置、后期剪辑，确保视频内容符合 B 端获客需求。
2. 完成建材相关产品推广视频、案例展示视频及企业形象视频的策划与制作，突出产品特性、应用场景及核心竞争优势。
3. 配合海外市场团队，制定与海外社媒平台推广节奏及获客策略相匹配的视频内容策划方案。
1. Responsible for the planning, theme positioning and script drafting of overseas-oriented video content, as well as the execution of shooting, material selection, scene layout, post-editing, to ensure the video content meets the needs of B-end customer acquisition.
2. Complete the planning and production of building materials-related product promotion videos, case display videos and enterprise image videos, highlighting product features, application scenarios and core competitive advantages.
3. Collaborate with the overseas marketing team to formulate video content planning plans aligned with the promotion rhythm of overseas social media platforms and customer acquisition strategies.
Responsibility |职责 2： 【Mission weights |任务权重： 20%】
Main tasks 1. 将 B 端获客思维融入内容策划与创作，通过视频、平面作品精准传递产品优势及合作价值，助力提升获客精准度。
2. 研究海外主流社媒平台（如领英、脸书、照片墙）的内容趋势、用户偏好及竞品营销策略，提供可落地的内容策划建议。
3. 配合海外销售团队，深入了解客户需求及行业痛点，创作针对性的推广内容策划方案。
1. Integrate B-end customer acquisition thinking into content planning and creation, accurately convey product advantages and cooperative values through video and graphic works, and assist in improving the precision of customer acquisition.
2. Research the content trends, user preferences and competitive product marketing strategies of major overseas social media platforms (such as LinkedIn, Facebook, Instagram), and provide actionable content planning suggestions.
3. Collaborate with the overseas sales team to deeply understand customer needs and industry pain points, and create targeted promotional content planning schemes.
Responsibility |职责 3： 【Mission weights |任务权重： 10%】
Main tasks 1. 管理及整理视频、平面素材库，参与制定素材分类及存储标准的策划，确保高效检索与复用。
2. 协助开展海外中小型创意推广活动的策划与执行，提供视觉内容支持。
3. 完成上级交办的其他创意策划及推广相关工作。
1. Manage and sort out video and graphic material libraries, and participate in the planning of material classification and storage standards to ensure efficient retrieval and reuse.
2. Assist in the planning and implementation of small-scale overseas creative promotion activities, and provide visual content support.
3. Complete other creative planning and promotional related work assigned by the superior.
Responsibility |职责 4： 【Mission weights |任务权重： 30%】
1. 承担面向海外的平面物料创意策划与设计工作，包括海报、宣传册、社媒配图、产品图片精修等，形成系统性视觉传播方案，提升 B 端推广物料的视觉吸引力及转化效果。
2. 参与海外市场品牌视觉推广主题策划，确保平面设计风格与品牌形象保持一致，并适配目标海外市场的审美偏好。
3. 根据海外社媒运营反馈、获客效果及市场需求变化，优化平面物料策划与设计方案。
1. Undertake the creative planning and design of overseas-oriented graphic materials, including posters, brochures, social media images, product pictures retouching, etc., and form systematic visual communication solutions to enhance the visual appeal and conversion effect of B-end promotion materials.
2. Participate in the planning of brand visual promotion themes for overseas markets, ensure the consistency of graphic design style with the brand image and adapt to the aesthetic preferences of target overseas markets.
3. Optimize graphic material planning and design schemes based on the feedback of overseas social media operation, customer acquisition effects and market demand changes.
3. Job Portrait |岗位画像
Assessment dimensions
考核维度 1. 海外社媒内容互动率（浏览量、点赞量、转发量、评论量）
2. 创意内容带来的 B 端客户线索生成量
3. 内容策划方案的质量、及时性及落地可行性
4. 视觉传播效果及客户转化率
5. 内外部合作部门满意度
6. 创意内容符合品牌及区域市场要求的合规性
1. Overseas social media content interaction rate (views, likes, shares, comments)
2. B-end customer lead generation quantity through creative content
3. Quality, timeliness and feasibility of content planning schemes
4. Effectiveness of visual communication and customer conversion rate
5. Satisfaction of internal and external cooperation departments
6. Compliance of creative content with brand and regional market requirements
Required education and experience
所需学历及经验 1. 本科及以上学历，广告设计、视觉传达、影视制作、数字媒体、市场营销等相关专业。
2. 专员岗：2 年以上视频拍摄、平面设计及内容策划相关工作经验；主管岗：4 年以上相关工作经验，具备 1-2 年团队管理经验及丰富的创意策划经历。
3. 有 1 年以上建材行业工作经验者优先（熟悉涂料、砂浆、防水材料等产品者为佳）。
4. 具备海外社媒内容策划及 B 端获客相关经验者优先。
5. 熟悉目标海外市场文化特点及内容偏好者加分。
1. Bachelor degree or above, major in Advertising Design, Visual Communication, Film and Television Production, Digital Media, Marketing or related fields.
2. For Specialist: More than 2 years of relevant work experience in video shooting, graphic design and content planning; For Supervisor: More than 4 years of relevant work experience, with 1-2 years of team management experience and rich experience in creative planning.
3. Priority is given to candidates with more than 1 year of working experience in the building materials industry (familiar with coatings, mortars, waterproof materials and other products is preferred).
4. Experience in overseas social media content planning and B-end customer acquisition is highly preferred.
5. Familiar with the cultural characteristics and content preferences of target overseas markets is an advantage.
Knowledge and skills requirements
知识技能要求 1. 熟练使用视频拍摄设备（相机、镜头、稳定器等）及后期剪辑软件（Premiere Pro、Final Cut Pro、After Effects 等）。
2. 精通平面设计软件（Photoshop、Illustrator、InDesign 等），能独立完成创意设计与制作。
3. 具备一定的内容策划能力，能独立完成主题定位、内容构思及脚本撰写，形成可落地的创意方案。
4. 掌握建材产品（涂料、砂浆、防水材料等）基础知识者优先；了解建材产品应用场景及行业特性。
5. 深刻理解 B 端获客逻辑，能将客户需求及市场趋势融入内容策划。
6. 熟悉海外主流社媒平台（领英、脸书等）运营规则及内容策划趋势。
7. 良好的英语读写能力，能独立完成英文版本创意内容的策划与修改。
1. Proficient in video shooting equipment (camera, lens, stabilizer, etc.) and post-editing software (Premiere Pro, Final Cut Pro, After Effects, etc.).
2. Skilled in graphic design software (Photoshop, Illustrator, InDesign, etc.), able to independently complete creative design and production.
3. Have certain content planning capabilities, able to independently complete theme positioning, content planning and script drafting, and form feasible creative schemes.
4. Master the basic knowledge of building materials products (coatings, mortars, waterproof materials, etc.) is preferred; understand the application scenarios of building materials products and industry characteristics.
5. Have a deep understanding of B-end customer acquisition logic, and be able to integrate customer needs and market trends into content planning.
6. Familiar with the operation rules and content planning trends of major overseas social media platforms (LinkedIn, Facebook, Instagram, etc.).
7. Good English reading and writing skills, able to independently complete the planning and revision of English version creative content.
Competency requirements
能力素质要求 1. 具备较强的创意思维、策划能力及审美能力，对市场趋势及视觉潮流敏感，能以创意方案快速响应市场变化。
2. 拥有优秀的沟通协调能力，能与跨部门团队（市场、销售、产品等）高效协作，推动策划方案落地。
3. 责任心强、执行力强，能在压力下按时高质量完成策划及创作任务。
4. 主管岗：具备优秀的团队管理及培养能力，能带领团队完成创意策划任务及获客目标。
5. 积极主动、乐于创新，愿意接受新挑战并持续优化内容策划与创作方式。
6. 具备客户导向思维，能准确把握客户需求并转化为创意策划解决方案。
1. Have strong creative thinking, planning ability and aesthetic ability, be sensitive to market trends and visual trends, and be able to quickly respond to market changes with creative schemes.
2. Possess excellent communication and coordination skills, able to efficiently cooperate with cross-departmental teams (marketing, sales, product, etc.) to promote the implementation of planning schemes.
3. Have a strong sense of responsibility and execution, able to complete planning and creation tasks on time and with high quality under pressure.
4. For Supervisor: Have excellent team management and training skills, able to lead the team to complete creative planning tasks and achieve customer acquisition goals.
5. Be proactive and innovative, willing to accept new challenges and continuously optimize content planning and creation methods.
6. Have a customer-centric mindset, and be able to accurately grasp customer needs and translate them into creative planning solutions.
Other requirements
其他要求 1. 能接受因拍摄及现场策划需求产生的不定期出差（国内外）。
2. 应聘时需提交个人作品集（含视频作品、平面设计作品及相关内容策划案例）。
3. 遵守公司品牌管理制度及内容发布规范。
1. Able to accept occasional business trips (domestic and foreign) for shooting and on-site planning needs.
2. Submit personal works portfolio (including video works, graphic design works and related content planning cases) when applying.
3. Comply with the company's brand management system and content release specifications.