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国际教育产品运营主管(前沿项目)

1.2-1.8万
  • 北京朝阳区
  • 5-10年
  • 本科
  • 全职
  • 招1人

职位描述

C端用户B端用户学校/学历教育培训/辅导服务
岗位职责
1. 内容运营与品牌传播:负责国际教育产品及课程的社交媒体内容策划与运营,产出符合跨文化受众需求的优质图文及视频内容;主导线上线下活动的内容创意与传播策略。
2. 活动策划与执行:策划并统筹执行线上线下推广活动(如教育展会、网络研讨会、品牌读书会、用户沙龙等),制定活动方案、预算及执行计划,确保活动效果与品牌目标一致。
3. 商务合作与资源拓展:主动对接海外教育机构、国际学校及潜在合作伙伴,完成合作方案谈判与落地执行,整合外部资源推动品牌增长。
4. 跨部门协作与资源整合:与设计团队紧密合作,明确品牌视觉及内容调性需求,输出高质量设计素材;联动教学、教研部门,提炼产品核心价值,转化为可传播的跨文化沟通语言。
任职要求
1. 语言能力:精通中英双语,能以母语级水平撰写专业文案,适应跨文化语境下的沟通需求。
2. 跨文化敏感度:具备3年以上国际教育、海外留学或跨国企业工作经验,熟悉中西方教育体系差异,能精准捕捉跨文化用户需求。
3. 活动策划能力:拥有线上线下活动全流程策划与执行经验,能独立完成活动方案制定、资源协调及效果复盘,具备教育行业活动经验者优先。
4. 设计技能:熟练使用Photoshop、Illustrator等设计工具,具备基础视觉设计能力,能高效对接设计团队并提出优化建议。
5. 快速学习能力:能快速理解教育产品逻辑、国际课程体系及市场趋势,并转化为运营策略与落地动作。
6. 学历与背景:本科及以上学历,国际教育、市场营销、传播学等相关专业优先;有国际课程推广或海外教育背景者优先。
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工作地点

北京朝阳区乐成豪丽公寓

认证资质

营业执照信息

职位发布者

刘先生/人力资源主管

刚刚活跃
立即沟通
公司LogoBeijing City International School 北京乐成国际学校
SCHOOL PROFILEBeijing City International School(BCIS) was opened in August 2005 to provide an international education for the expatriate community in Beijing and, uniquely, for the children of internationally-minded Chinese nationals. The vision of the founders sees BCIS as a bridge between East and West. BCIS is a private, not-for-profit, coeducational day school.Enrollment currently stands at 750 students. There are over 50 nationalities enrolled. The school has an open admissions policy for students who can benefit from its programme. Students must either be fluent in the English language or willing to develop fluency through the school’s ESOL(English for Speakers of Other Languages) programme.The school comprises of three sections: an Early Childhood Center(Toddler through Kindergarten) and an Elementary School(G1 through Grade 5) and an Secondary School(Grades 6 through 12), each of which is headed by a Principal who reports to the Head of School. There are approximately 100 teachers representing 13 nationalities.BCIS is an IB World School. The school is authorized to teach the IB Primary Years Programme(PYP), Middle Years Programme(MYP), and Diploma Programme(DP). BCIS is a member of the Council of International Schools(CIS), the Association of China and Mongolia International Schools(ACAMIS), and the International Schools Athletic Conference Beijing/Tianjin(ISAC). BCIS has been accredited by the Council of International Schools(CIS) and the Western Association The new BCIS Early Childhood Center(ECC) is the first educational building in China to be LEED certified(to a Gold Level standard), making it fully green and environmentally friendly and is expected to be open in the summer of 2014.The building located in Shuangjing, near the East Third Ring Road in the heart of Beijing Commercial and Business District(CBD).The address is No. 11 Dongbai Street, Chaoyang District, Beijing.
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