产品经理 - 处方药

2. Key Activities and Responsibilities
• Launch Strategy & Execution:
o Develop and implement comprehensive launch plans for a new ophthalmic product, including positioning, segmentation, messaging, and tactical plans
o Manage timeline and budget, and work closely with Field Force, Global Marketing, Medical, Market Access, Regulatory, Legal and Compliance, and Industrial Affair to ensure successful launch of new products
o Design, execute and iterate marketing campaign to engage with key stakeholders to ensure listing success of new product
o Design, execute and iterate marketing campaign to foster engagement with KOLs and ophthalmologists to accelerate adoption of new product

• New Product Planning and Preparation:
o Conduct market analysis, competitive intelligence, and customer insights gathering to build launch strategies for upcoming new products
o Develop and execute pre-launch programs and stakeholder engagement plans to ensure market preparedness

• Brand Management:
o Lead development of marketing materials and campaigns in alignment with global/regional guidelines
o Train field forces to ensure effective delivery of brand messages
o Monitor market dynamics and proactively adjust strategies to maintain competitiveness
o Manage promotional budgets and ensure effective allocation of resources

• Stakeholder Engagement:
o Engage with Key Opinion Leaders (KOLs), professional societies, and external agencies to amplify brand presence.
o Collaborate with field forces to ensure effective implementation of field activities and continuous feedback loops.

3 Education:
• Bachelor degree or above
• Major in medical, pharmaceutical, nursing and marketing preferred

4. Experience and Competencies:
• Minimum 3 years working in MNC pharma marketing
• Ophthalmology or chronic disease experience preferred
• New product launch experience is a plus
• End-to-end experience from ideation to execution of marketing campaign is a plus
• Experience in implementing market access campaign is a plus