Brand Growth Lead(品牌增长负责人)
JD描述:
- 管理与维护客户与公司利益相关者在区域及市场层面的关系。
- 负责品牌官网的P&L(损益表)管理及预算控制。
- 制定商业计划,推动市场季度评估以发现未开发的价值机会。
- 作为客户与团队在区域/市场层面的问题升级点。
- 推动跨战略、运营和战术层级的联合治理,确保达成KPI。
- 主导变革管理,确保新举措和市场级ACN工作方式的落地。
- 组织并推动季度业务评审会议(QBR)。
- 进行风险与事件管理,及时通知利益相关者并提供根本原因分析(RCA)。
- 参与年度目标、预算及战略规划。
- 开发品牌官网的构建模块(按月细分品牌和市场)。
- 深入了解本地市场电商环境及D2C增长关键因素。
-Manage and anchor relationship between Client and stakeholders at Zone & Market level
-Brand.com P&L Management, budget control
-Commerce Plan Development
-Point of escalation for Client and teams at the zone/ market level
-Facilitating joint governance across strategic, operational, and tactical hierarchy driving performance enabling defined KPIs
-Drive change management to ensure adoption on new key initiatives/ ACN WoW at Market level
-Run market assessment quarterly to identified untapped value opportunities
-Drive all process dissemination and overall adherence
-Organize and drive Quarterly Business review sessions ( QBR) with key stakesholders
-Conduct risks & incidents management by promptly notifying stakesholders and providing RCA
-Annual Target, Budget & Strategic Planning
-Develop building blocks for Brand.com, segmented by brand and market (monthly view)
-Understand the local market’s ecommerce landscape across D2C and key success factors for driving business growth in these channels
关键词:
品牌管理、P&L管理、商业计划、KPI达成、变革管理、季度评审、风险评估、战略规划、电商环境、D2C增长