市场营销/KOL（跨境电商）

联合跨境电商领域的专家和资深卖家，通过实战经验和专业建议，为卖家的亚马逊生意增长提供切实可行的指导和支持。同时支持服务提供商网络和商品信息优化相关产品的营销工作。
基本要求 BASIC QUALIFICATIONS
3年以上非实习市场营销经验
具备出色的项目执行能力，严格按计划推进并落实细节
多条线管理能力，同时推进多个项目并处理突发工作
理解合作伙伴生态，善于通过价值交换建立合作关系
熟练使用Excel，数据驱动改进
出色的沟通能力（中英文双语），有效跨部门协作
根据项目需求灵活调整工作重点
核心职责 Key Job Responsibilities
1. KOL关系维护与日常协调
执行KOL招募和筛选，维护资源库
协调KOL参与内容创作和活动，确保按时交付
识别KOL需求，提供定制化资源支持，促进双向价值创造
及时处理突发情况
2. 项目执行与进度管理
按计划推进多个KOL合作项目，确保各环节落地
跟进项目SOP，确保执行到位
协调跨部门资源，推动关键环节落地
定期更新进度，及时上报风险
3. 数据收集与报告
收集整理多渠道数据，跟踪项目表现
定期提交数据报告，支持团队决策
收集卖家反馈并整理汇总
4. 产品营销执行支持
执行服务提供商网络和商品信息优化相关产品的营销任务
配合团队完成产品推广活动
协助准备营销内容和物料
优先资格 PREFERRED QUALIFICATIONS
有KOL/网红合作或社群运营经验，尤其是生态伙伴管理经验，善于通过价值赋能建立长期关系者优先
熟悉跨境电商者优先
熟悉在线营销渠道（SEO、社交媒体、邮件营销、内容营销）
Marketing Specialist, Partner with experts and experienced sellers in cross-border e-commerce to provide practical guidance and support for sellers' Amazon business growth through hands-on experience and professional advice. Also support marketing efforts for service provider network and listing optimization related products.
BASIC QUALIFICATIONS
3+ years of professional non-internship marketing experience
Strong project execution skills with ability to follow plans rigorously and deliver on details
Multi-tasking capability to manage multiple projects simultaneously and handle urgent matters
Understanding of partner ecosystem with ability to build relationships through value exchange
Proficient in Excel with data-driven improvement experience
Excellent communication skills (bilingual in Chinese and English) with effective cross-functional collaboration
Ability to adjust priorities based on project needs
Key Job Responsibilities
1. KOL Relationship Management and Daily Coordination
Execute KOL recruitment and screening, maintain resource database
Coordinate KOL participation in content creation and events, ensure timely delivery
Identify KOL needs, provide customized resource support, and facilitate mutual value creation
Handle urgent situations promptly
2. Project Execution and Progress Management
Drive multiple KOL collaboration projects on schedule, ensure all phases are delivered
Follow project SOPs to ensure proper execution
Coordinate cross-functional resources to drive key milestones
Update progress regularly and escalate risks promptly
3. Data Collection and Reporting
Collect and organize multi-channel data, track project performance
Submit regular data reports to support team decisions
Collect and consolidate seller feedback
4. Product Marketing Execution Support
Execute marketing tasks for service provider network and listing optimization related products
Support team in completing product promotion activities
Assist in preparing marketing content and materials
PREFERRED QUALIFICATIONS
Experience in KOL/influencer collaboration or community operations, especially building partner ecosystem relationships through non-monetary approaches with ability to establish long-term relationships through value enablement
Familiarity with cross-border e-commerce preferred
Familiarity with online marketing channels (SEO, social media, email marketing, content marketing)