Digital Marketing Services Manager - SEO

岗位职责:
1. The Digital Marketing Services Manager will be responsible for strategy development and implementation of marketing efforts for HSBC owned websites and apps. The successful candidate will identify opportunities for improvement and provide data-driven strategic insights to maximize customer conversions and ecommerce revenue. The Digital Marketing Services Manager also serves as a subject matter expert on a variety of digital marketing tools for web analytics, optimization, SEO, tag management, content management and customer relationship management platforms.
2. The role requires the ability to connect with business and functions to understand marketing goals and be able to deliver through the implementation of various digital marketing technology. The role also requires ability to capitalize on data to be able to generate actionable insights and provide recommendations to enhance digital marketing strategies and grow digital presence.
3. Digital Marketing Services Manager will work closely with cross-functional teams within the business and functions to implement digital marketing strategies as well as to actively audit, escalate and support in the resolution of issues identified to mitigate risks, enhance effectiveness, improve user experience and sites' overall quality.
4. The Digital Marketing Services Manager will support team’s development through project opportunities, training, and coaching sessions. The role requires to be up to date to latest trend in marketing technologies and align them with business requirements.
5. The Digital Marketing Services Manager is expected to assist and/or report to the identified chapter lead within the service. The chapter lead will then be responsible for performance review against team’s goals, supporting the Tribe lead in making sure the overall goals and strategic alignment both on the service and business are met.

任职要求:
1. Should have post-secondary education – either at the degree level or a relevant professional diploma or certificate.
2. Knowledgeable on basic HTML.
3. At least 2 years of experience on Digital Marketing field and have previously managed large websites to support wider marketing strategy collaborating with UX design, development, and marketing teams.
4. Extensive knowledge and experience of the marketing disciplines such as SEO, tag management, website analytics, website optimization, lead generation, paid search, social media, etc.
5. Industry standards and best practices in marketing technologies to be applied into the ways of working of Business and Functions supported.
6. Technical expertise in key areas of operating Digital Production Services, especially on technology standards, Agile methodology and adoption of Operational Excellence in all service areas.
7. Software proficiency on SEO tools, web analytics platform, customer relationship management platforms (CRM), content management platforms (CMS), data management (GCP, BigQuery), etc.
8. Ability to create standardised processes to reduce error and provide a consistent service across Business and Functions supported.
9. Knowledge on streamlining activities to optimize technology investments.
10. Excellent presentation, negotiation, and interpersonal communication skills.
11. Proficient in Microsoft Office applications ie Excel, PowerPoint.
12. Able to work under pressure and ability to meet deadlines
13. Able to work as part of a team or as an individual.
14. Able to lead and manage a team.
15. Maintains composure and professionalism in a fast-paced work atmosphere.
16. Flexibility in working different shifts when required.
17. Available to work overtime on weeknights and weekends if necessary.
福利待遇
- 具竞争力的薪酬：基本工资+绩效奖金+轮班补贴+早晚班交通津贴；
- 健全福利保障：五险一金+补充性商业医疗保险+免费年度体检；
- 畅享10+天假期：除享有国家法定节假日外，还拥有至少10天带薪年假、12天带薪病假、1天生日假、婚假、产检假、产假以及陪产假、哺乳假等，助您达到工作生活的平衡；
- 弹性福利制度：年假可买卖，商业医疗保险套餐可升级，您还可申请旅游补贴、个人进修补助、运动健身补贴等，满足个性化福利需求；
- 人性化工作环境：使用公司的员工餐厅、咖啡室、休息室、娱乐室等，进行劳逸结合；
- 多元化员工活动：运动会、团建、年会等精彩活动给您平台，任您施展才华。
培训与发展
- 广阔的职业发展平台：遍及全球的集团网络，提供扩展人脉及跨文化交流的机会，您还可申请不同国家及地区的长短期职位，不断挑战自我；
- 系统性人才培育及发展：配备职业导师，为您提供清晰的职业规划指导，充分挖掘横向及纵向的发展潜力；
- 完善的专业培训体系：入职即可享带薪培训，多元化的培训机会，还有资源及教育援助，帮您逐步实现职业目标。