职位描述
海外平台LinkedInInstagramFacebook新媒体
岗位职责:
1、 社交媒体运营:制定、实施和管理跨各种平台(Facebook、Instagram、LinkedIn、Twitter 等)的社交媒体运营策略,以提高品牌知名度、参与度和流量;
2、 内容创作和编辑:编写、编辑和创作符合公司声音和目标的高质量、引人入胜的内容。与设计师、销售和其他团队成员合作开发视觉和多媒体内容;
3、 社区参与:与在线社区互动,及时回复查询、评论和反馈。与追随者和影响者建立并保持关系,以培养品牌忠诚度;
4、 绩效监控和报告:使用分析工具跟踪、分析和报告社交媒体绩效。提供优化社交媒体存在和参与度的见解和建议;
5、 战略制定:随时了解社交媒体、算法和数字营销的最新趋势、工具和实践。相应地调整策略以确保持续改进;
6、 跨职能协作:与营销团队、设计师和其他部门密切合作,使社交媒体活动与更广泛的营销工作和计划保持一致。
任职要求:
1、具有1年以上新媒体运营相关工作经验,熟悉新媒体平台运营规则,确保及时交付社交媒体内容及投流;
2、本科及以上学历,市场营销、新闻公关、数字媒体、语言类专业;
3、英语可作为工作语言。
Social media marketing supervisor
Job Responsibilities:
1.Responsible for the establishment, operation, and user relationship management of the company's overseas social media accounts.
2.Plan, operate, and publish content for self-operated overseas social media platforms (e.g., Facebook/Meta, YouTube), with the ability to independently create content, design campaigns, and execute strategies.
3.Develop and manage creative content for social media platforms, ensuring timely updates and engagement.
4.Build a global social media management system, including establishing control mechanisms for third-party overseas operations, and lead a team.
5.Analyze data to design data-driven online promotion plans.
6.Create and implement content review systems for overseas EDM marketing, websites, magazines, and other channels.
7.Complete other tasks assigned by leadership, with opportunities for international assignments.
Requirements:
1.Bachelor’s degree in Marketing or related field. Proficient in English and Chinese (listening, speaking, writing).
2.Minimum 1 years of hands-on experience in managing overseas social media platforms, with deep expertise in Facebook, operations.
3.Strong execution and communication skills, excellent aesthetic judgment.
4.Demonstrated management and coordination abilities, result-oriented mindset, and self-driven motivation.
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