Keeta-广告创意策划专家（Ad Creative Planning Expert）

Keeta, the international subsidiary of Meituan—the global delivery giant—is on a mission to revolutionize food and consumer product delivery worldwide. With our core belief: "We help people eat better, live better," we're taking innovation to the global stage!
岗位职责
1. 负责社交媒体广告、信息流广告、搜索广告等投放渠道的创意策略制定与执行，提升广告CTR、CVR和ROI；
2. 结合用户心理、行业趋势、市场热点，策划高转化率的广告创意，包括短视频、图文、互动广告、H5等形式；
3. 深入分析优秀案例，研究不同投放渠道（Facebook、Google、TikTok等）的创意趋势，持续优化广告内容；
4. 参与A/B测试，分析创意数据表现，根据投放数据反馈优化广告文案、视觉、视频剪辑等关键要素；
5. 协同设计、投放、数据分析团队，推进创意测试迭代，制定不同用户群体的精准创意方案；
6. 研究并应用AI生成内容（AIGC）工具，提高创意生产效率，探索新型广告表达方式；
7. 关注国际创意趋势，结合业务需求，制定全球化创意策略。
1. Develop and execute creative strategies for various advertising channels, including social media ads, native ads, and search ads, to improve CTR, CVR, and ROI.
2. Create high-conversion ad creatives—such as short videos, image-text formats, interactive ads, and H5 pages—based on user psychology, industry trends, and market hot topics.
3. Analyze successful cases in-depth and research creative trends across platforms (e.g., Facebook, Google, TikTok) to continuously optimize ad content.
4. Participate in A/B testing, analyze creative performance data, and optimize key elements such as copywriting, visuals, and video editing based on feedback.
5. Collaborate with design, media buying, and data analytics teams to drive creative testing and iteration, and craft tailored creative strategies for different user segments.
6. Research and apply AI-generated content (AIGC) tools to enhance creative production efficiency and explore new forms of advertising expression.
7. Stay up to date with global creative trends and develop globally aligned creative strategies in response to business needs.
岗位基本需求
1. 本科及以上学历，市场营销、广告传媒、视觉设计、新闻传播等相关专业优先；
2. 2年以上广告创意策划、增长运营、品牌营销等相关经验，有投放型广告创意经验者优先；
3. 熟悉Facebook、TikTok、Google等广告平台的创意玩法、投放逻辑、用户心理；
4. 具备文案策划能力，能撰写高转化率的广告Slogan、短视频脚本、落地页文案等；
5. 对短视频、社交媒体广告创意有较强的理解，具备视频脚本策划、分镜设计、剪辑思维；
6. 具备数据思维，能结合广告投放数据优化创意，提升广告表现；
1. Bachelor’s degree or above, preferably in Marketing, Advertising, Visual Design, Journalism, or related fields;
2. Over 2 years of experience in advertising creative planning, growth operations, or brand marketing; experience in performance advertising creatives is a plus;
3. Familiar with creative formats, ad delivery mechanisms, and user psychology on platforms such as Facebook, TikTok, and Google;
4. Strong copywriting skills with the ability to craft high-conversion ad slogans, short video scripts, and landing page copy;
5. Solid understanding of short video and social media ad creatives; skilled in video scriptwriting, storyboard design, and editing logic;
6. Data-driven mindset, with the ability to optimize creatives based on advertising performance data to enhance ad effectiveness.
岗位亮点
加入我们，您将与全球团队合作，推动外卖平台在国际市场的创新与增长，享受广阔的职业发展机会。
Join us and collaborate with a global team to drive innovation and growth for our food delivery platform in international markets—while enjoying broad opportunities for career development.