职位描述
学校/学历教育
总体职责
• 市场专员将协助直属经理完成所有与市场和传播相关的工作，并确保学校品牌的良好传播。
Overall Responsibilities
• Marketing Specialist will be responsible for assisting Line Manager to execute all marketing and communications relevant works and also make sure good delivery of school branding.
网站及其他电子营销传播
• 协助直属经理收集材料并编辑校长每周简报的内容，面向校内外受众发布。
• 管理学校的线上社交媒体账号，包括官网、微信公众号和领英（********）。
• 创作最新的网页内容，并在必要时交由网页开发专员和网页设计师处理。
• 协助直属经理规划和执行所有数字营销活动，包括 SEO/SEM、营销数据库、邮件、社交媒体及展示类广告活动。
• 协助直属经理制作家校沟通模板，涵盖科技应用、学术学习解决方案、在线门户/APP开发，以及社交媒体和简报。
Website and other e-marketing communications
• Assist Line Manager with collate materials and edit copy for the principal’s weekly newsletter, circuited to internal and external audiences.
• Manage the school’s online social media accounts including website, WeChat& ********
• Create fresh and up-to-date web content, to pass to the Web Development Officer and Web Designer as necessary
• Assist Line Manager to plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Assist Line Manager to produce parent communication templates that integrate technology, academic learning solutions, online portal development/APP as well as social media and newsletters.
市场资料与宣传
• 在直属经理的指导下撰写并制作学校课程的市场宣传资料（宣传册、海报、传单等）。
• 协助直属经理编制媒体计划。
• 负责学校的宣传展台及其他活动支持物料——根据需要订购新物料，并确保活动物料供应充足。
• 协助直属经理挑选并订购用于展会及企业礼品的宣传品。
• 管理所有市场宣传资料的库存（如宣传册），并建立系统以识别库存需要补充的时间。
Marketing collateral and publicity
• Write and produce marketing material (brochures, poster, flyers etc) for the school’s programmes under the supervision of line manager
• Assist Line Manager in compiling media plans
• Responsible for the School’s publicity stands and other event support material - ordering new stock as required and ensuring the supply of stock to events
• Assist Line Manager with select and order promotional merchandise for exhibitions and for use as corporate gifts
• Manage the stock of all marketing collateral i.e. brochures; creating systems to identify when stock needs to be replenished
广告（平面媒体、户外媒体及新媒体）
• 支持直属经理完成学校广告的预定、设计及追踪工作。
• 为新的广告活动提供创意意见。
• 与学校的广告代理、设计师及印刷商（内部和外部）沟通对接。
• 协助完成校对、文案撰写、编辑及信息收集工作。
Advertising (printed media, outdoor and new media)
• Support Line manager in booking, designing and tracking advertising for the School as required.
• Creative input into new advertising campaigns
• Liaise with the School’s advertising agency, designers and printers (in-house and external)
• Assist with proofreading, copy writing, editing copy and information collection
活动
• 协助并协调学校开放日活动。
• 与 AMC 团队合作，协调学校年度校庆（Founder’s Day）活动。
• 协助扩大学校活动的数量和影响力。
Events
• Assist and coordinate at School Open Days
• Coordinate the School’s annual Founder’s Day event together with AMC staff
• Assist in growing the number of School events.
登录查看完整内容
