Google广告优化师

岗位职责：
1、分析谷歌广告活动
Analyze Google Advertising Campaigns
• 2、帮助客户经理集思广益并实施新的谷歌广告策略
Help Account Managers in brainstorming and implementing new Google advertising strategies
• 3、寻找优化客户谷歌广告 策略的解决方案
Find solutions to optimize the clients’ Google advertising strategies
• 4、简要介绍并与创意团队合作开发和制作谷歌广告活动
Brief and collaborate with the creative team to develop and produce Google advertising campaigns
• 5、参与团队头脑风暴会议
Participate in team brainstorming sessions
• 6、简要介绍并与创意团队合作开发和制作谷歌广告活动
Brief and collaborate with the creative team to develop and produce Google advertising campaigns
• 7、Google Ads 活动的每日优化
Optimize Google Ads campaigns daily
• 8、各种谷歌广告格式的实施和管理：搜索广告、动态搜索广告和购物广告、再营销广告，以及熟练配置GA4
Implement and manage various Google Ads formats: Search Ads, Dynamic Search Ads, and Shopping Ads, Remarketing ads, and proficient configuration of GA4
• 9、优化Google Merchant Center中的产品描述、Feed等
Optimize product descriptions, feeds, etc. in the Google Merchant Center
岗位要求：
1、使用Google Ads 和Google Analytics 的知识、培训和经验
Have been well trained and have rich knowledge and experience in Google Ads and Google Analytics
• 2、能够分析着陆页是否具有转化潜力
Be able to analyze analyze landing pages for conversion potential
• 3、熟悉谷歌广告基础知识（广告竞价、匹配类型、质量得分等）
Have a good command of Google Ads basics (ad auctions, match type, quality score, etc.)
• 4、掌握基本营销概念（CPC、CPA、ROAS、CTR、CVR等）
Have a good command of basic marketing concepts ( CPC, CPA, ROAS, CTR, CVR, etc.)
我们希望您：
1、善于分析
Be good at analysis
• 2、有责任心
Be responsible and conscientious
• 3、知道如何分析、解释和审查 Google Ads 数据以确定帐户的效果如何
Know how to analyze, interpret, and review Google Ads data in order to determine how an account is performing
• 4、能自主、严谨地管理自己的任务
Be able to manage their own tasks autonomously and rigorously
• 5、知道如何根据客户的目标确定关键绩效指标
Know how to determine clients’ key performance indicators according to their objectives
• 6、心胸开阔，好奇心强
Be open-minded and curious
• 7、懂得倾听客户的意见
Be good at listening to the opinions of clients
• 8、乐于自己管理广告系列（暂停无效的关键字、提高/降低出价等）
Be willing to manage campaigns on their own (to pause keywords that aren’t working, to raise/lower bids, etc.)
• 9、对我们客户的服务/产品、营销策略等感兴趣
Keep an open mind about our clients’ services/products, marketing strategies, etc..
• 10、积极主动，反应迅速
Be proactive and responsive
• 11、精通英语（口头和书面）
Be proficient in English (both oral and written)