更新于 2月2日

Social Media Growth Specialist

1.5-2.2万
  • 深圳龙岗区
  • 3-5年
  • 本科
  • 全职
  • 招1人

职位描述

欧洲北美英语口语流利
职位描述:
Job Responsibility:
Content Strategy & Execution
• Define and execute short-form content strategies for our toy brands across TikTok, Instagram Reels, YouTube Shorts, etc.
• Build channels from zero, driving consistent audience growth and engagement
• Own weekly content calendars, hooks, captions and daily execution
• Create daily content: filming products, editing videos and publishing posts
• Identify trends, storytelling formats and platform innovations relevant to kids and family audiences
• Establish a test-and-learn system to improve watch time, retention and engagement
• Track performance and produce actionable insights/==
• Collaborate closely with product, brand, sales, and operations teams to create timely, market- and brand-relevant social content
• Partner with Brand and Product teams to develop annual plans and ideate brand activations and campaigns that support business objectives
• Brief and work with external creators or partners when needed
• Ensure storytelling is culturally appropriate for English-speaking markets
• Own day-to-day community management, including responding to comments, engaging with followers and monitoring sentiment across all platforms
Paid Social & Growth
• Plan, launch and manage end-to-end paid social campaigns on TikTok, Meta and YouTube, including audience setup, creative testing, budget pacing and performance optimization
• Turn organic content into high-performing ad creatives
• Track key performance indicators and continuously optimize creative, targeting and budget allocation
职位要求:
Requirement:
• 2–4 years of hands-on experience growing social media accounts (TikTok / Instagram / YouTube Shorts); experience in kids, toys or family-focused content is a plus
• Proven results growing channels and engagement from a low base
• Strong understanding of US / UK short-form content culture
• Fluent written and spoken English required (for captions, scripts and community interaction; lived or studied in an English-speaking country preferred)
• Hands-on experience in content production and managing social content calendars across multiple channels
• Experience with CapCut / Premiere and AI video generation tools
• Data-driven mindset with a test-and-learn approach
• Influencer or UGC collaboration experience is a plus
• Able to work on-site in Shenzhen

工作地点

深圳龙岗区乐荟中心-13栋(TOWER13)13A栋 13楼Joyin乐漾

职位发布者

江梓君/招聘经理

三日内活跃
立即沟通
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上海乐漾电子商务有限公司是一家玩具品牌出海公司,始终坚持美国本土自主研发、专注产品创新。公司2016年在美国正式成立,发展至今已经近10年。通过“自有网站+三方平台+线下商超”的新颖销售模式及丰富的品类“节日欢庆线、家居家纺线、玩具线、母婴线”,迅速成长为美国家喻户晓的玩具品牌,业务还拓展至英国、德国、加拿大等多个国家,市场布局广泛。公司在上海,长沙,美国,深圳均有office,并在义乌,汕头,美国设有自己的仓库,公司总人数近800人,是一支以95后为主的年轻团队,成员思想活跃,创意无限,能够快速适应市场变化,推动公司持续创新与发展。自成立以来,公司每年业绩翻倍增长,已成为亚马逊美国站点TOP 5以内的公司,行业地位显著。我们致力于成为全球玩具与欢庆活动的首选品牌,让欢庆与玩乐点亮生命相聚的非凡时刻。福利待遇: 1、薪资福利:有竞争力的薪酬体系、每年享有调薪机会。 2、鼓励敬业:提供延时下班餐补,呵护你的胃。 3、健康无忧:入职即享五险一金,商业保险,年度免费体检。 4、团队建设:部门活动经费。 5、其他福利:传统节日福利、交通补贴、午餐补贴。 6、办公环境:舒适、干净、整洁的办公环境,轻松、愉快的工作氛围。职业发展:多层次的双通道发展模式。与岗位需求相结合,根据每个人性格特征与个人成长意愿,设立管理/专业双通道,不同通道之间可以较为灵活的转换。充分尊重每位员工的发展,为企业与个人创造双赢局面。
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