更新于 11月26日

外贸行业市场营销专员(Foreign Trade Marketing Specialist)

6000-9000元
  • 广州海珠区
  • 洪德
  • 1-3年
  • 大专
  • 全职
  • 招1人

职位描述

市场推广市场策划品牌营销外籍人士有海外社交媒体使用习惯广告/营销会议/展览贸易/进出口
一、岗位职责
•营销素材管理:负责公司产品图片、视频等营销素材的收集、分类、整理及优化,建立规范的素材库,确保素材可随时调用且符合海外市场传播需求。
•宣传物料设计:独立使用Photoshop等设计工具制作中英文版产品宣传册、展会海报等物料,结合公司定位及目标客户偏好,确保设计风格统一且具备营销吸引力。
•展会全流程统筹:负责广交会及其他国内外重点展会的参展筹备、现场执行及后续跟进工作,包括展位申请、物料筹备、人员协调、客户接待及意向客户梳理总结。
•网站内容运营:每周撰写公司动态、产品资讯、行业洞察等中英文内容,发布至公司官网并同步维护,提升网站活跃度及搜索引擎可见性。
•营销策略制定与执行:结合公司产品特性及目标客户需求,制定针对性营销策略,策划并落地营销活动,向客户传递目标承诺并追踪达成效果。
•跨部门协同:与海外外包团队对接社交媒体及官网运营事宜,提供素材支持及内容需求,确保外部运营与内部营销节奏一致;及时同步营销数据至老板,为决策提供支持。
Job Responsibilities
•Marketing Material Management: Responsible for collecting, classifying, organizing and optimizing the company's product pictures, videos and other marketing materials, establishing a standardized material library to ensure that materials can be used at any time and meet the communication needs of overseas markets.
•Promotional Material Design: Independently use design tools such as Photoshop to produce Chinese and English versions of product brochures, exhibition posters and other materials. Combine the company's positioning and target customer preferences to ensure a unified design style and marketing appeal.
•Exhibition Full-process Coordination: Responsible for the preparation, on-site execution and follow-up work of the Canton Fair and other key domestic and foreign exhibitions, including booth application, material preparation, personnel coordination, customer reception and summary of intended customers.
•Website Content Operation: Write Chinese and English content such as company news, product information and industry insights every week, publish it on the company's official website and maintain it simultaneously to improve website activity and search engine visibility.
•Marketing Strategy Formulation and Execution: Formulate targeted marketing strategies based on the company's product characteristics and target customer needs, plan and implement marketing activities, convey target commitments to customers and track the achievement effects.
•Cross-departmental Collaboration: Connect with the overseas outsourcing team on social media and official website operation matters, provide material support and content needs to ensure that external operations are consistent with internal marketing rhythms; timely synchronize marketing data to the boss to provide support for decision-making.

二、任职要求
•学历背景:大专及以上学历,市场营销、国际贸易、视觉设计等相关专业优先,1-3年外贸行业营销相关工作经验者优先。
•核心技能:熟练使用Photoshop等设计工具,能独立完成宣传册、海报等物料设计;具备扎实的中英文文案撰写能力,可独立完成网站内容创作;熟悉Office办公软件(Word、Excel、PowerPoint)。
•经验要求:有外贸展会(尤其是广交会)参展统筹经验者优先;具备营销素材管理或网站内容运营经验,了解海外市场偏好者更佳;有产品营销或B2B客户开发辅助经验者优先。
•能力素养:具备较强的市场调研和分析能力;拥有良好的沟通协调能力,可高效对接外包团队及内部协作;工作细致负责,具备较强的执行力和抗压能力,能适应展会等阶段性高强度工作。
•语言要求:英语读写流利,能独立完成中英文营销物料及网站内容的撰写与校对;具备基础英语口语能力,可简单对接海外客户或外包团队者优先。
•其他要求:认同公司发展理念,愿意与小型创业公司共同成长;具备一定的学习能力,能快速掌握产品知识及外贸行业规则。
Job Requirements
•Educational Background: College degree or above, major in Marketing, International Trade, Visual Design and other related majors is preferred, and 1-3 years of marketing experience in the foreign trade industry is preferred.
•Core Skills: Proficiency in design tools such as Photoshop, able to independently complete the design of brochures, posters and other materials; solid Chinese and English copywriting skills, able to independently complete website content creation; familiar with Office software (Word, Excel, PowerPoint).
•Experience Requirements: Experience in coordinating foreign trade exhibitions (especially Canton Fair) is preferred; experience in marketing material management or website content operation, and understanding of overseas market preferences is better; experience in product marketing or B2B customer development support is preferred.
•Competence: Strong market research and analysis capabilities to assist in clarifying industry positioning; good communication and coordination capabilities to efficiently connect with outsourcing teams and internal collaboration; careful and responsible work, strong execution and stress resistance, able to adapt to periodic high-intensity work such as exhibitions.
•Language Requirements: Fluent in English reading and writing, able to independently complete the writing and proofreading of Chinese and English marketing materials and website content; basic oral English skills, able to simply connect with overseas customers or outsourcing teams is preferred.
•Other Requirements: Identify with the company's development philosophy and be willing to grow with the small startup company; have certain learning ability and can quickly master product knowledge and foreign trade industry rules.
公司福利待遇:
1、上班时间:周一至周五9:30-12:00 13:00-18:30 双休。
2、入职即购买五险,带薪年假,法定节假日。
3、工作氛围轻松,老板nice,公司有微波炉,下午茶,不定期团建活动。
4、公司位于海珠区,办公室临江,风景优美,交通便利,广佛线、3号线均可到达,公司附近地铁站:同福西路。
5、有完善的培训体系及员工晋升体系。
Company welfare benefits:
1. Working hours: Monday to Friday 9:30-12:00 13:00-18:30, weekends off.
2. Upon joining, purchase five insurances, paid annual leave, and statutory holidays.
3. The work atmosphere is relaxed, the boss is nice, the company has a microwave, afternoon tea, and irregular team building activities.
4. The company is located in Haizhu District, with offices facing the river, beautiful scenery, and convenient transportation. It can be reached by Guangfo Line and Line 3. The nearby subway station is Tongfu West Road.
5. There is a comprehensive training system and employee promotion system.

工作地点

广州海珠区新世纪商贸中心1607

职位发布者

崔靖/人事经理

昨日活跃
立即沟通
公司Logo交信贸易(广州)有限公司
交信贸易(广州)有限公司成立于2022年,位于粤港澳大湾区核心城市广州,专注于服装、纺织及皮革制品的国际贸易领域。公司整合产品设计、原材料采购、生产制造及跨境物流等全产业链资源,为全球客户提供一站式跨境贸易解决方案。主营业务覆盖服装纺织品出口、供应链管理及定制化产品开发,依托专业团队在工业设计、项目流程管控及国际商务服务等领域的深度积累,形成从需求分析到终端交付的完整服务体系。通过高效的资源整合能力和标准化项目管理机制,持续提升跨境贸易服务效率。企业注重跨部门协作与专业化人才培养,构建覆盖产品研发、生产管理、海外市场拓展的多维度业务架构。在服装纺织垂直领域深耕实践中,逐步形成以客户需求为导向的服务模式,致力于成为链接中国制造与全球市场的可信赖合作伙伴。
公司主页