数字化⼴告投放助理 (Digital Advertising Assistant)

职位描述 Job Description：
我们正在寻找⼀名数字化⼴告投放助理，加⼊我们的营销团队，专注于执⾏和优化跨平台数字⼴告活动，包括Meta（Facebook &
Instagram）、Google Ads和TikTok等。此⻆⾊涉及⼴告活动的设置、监控、分析和报告，旨在驱动有效的营销成果，并服务于品
牌的增⻓。
We are seeking a Digital Advertising Assistant to support our marketing team in the execution and optimization of digital
advertising campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, and TikTok. This role involves
campaign setup, monitoring, analysis, and reporting, aimed at driving effective marketing outcomes and enhancing the growth of
brands.
Responsibilities
- 协助创建和管理Meta、Google Ads和TikTok等平台上的数字⼴告活动。
- 监控⼴告活动的表现，根据数据洞察调整出价和策略，以优化花费和覆盖范围。
- 进⾏关键词和受众研究，以指导⼴告策略和定位。
- 与创意团队合作开发吸引⼈的⼴告内容和视觉效果。
- 准备关于⼴告活动表现的详细报告，包括CPC、CPM、CPA和ROI等关键指标的分析。
- 保持对数字⼴告趋势和平台更新的最新了解，以利⽤新功能和优化技术。
- 管理⼴告预算，跟踪开⽀，确保活动保持在分配的预算限额内。
- Assist in the creation and management of digital advertising campaigns across platforms including Meta, Google Ads, and
TikTok.
- Monitor campaign performance, adjusting bids, and strategies based on data insights to optimize spend and reach.
- Conduct keyword and audience research to inform campaign strategies and targeting.
- Collaborate with creative teams to develop engaging ad content and visuals.
- Prepare detailed reports on campaign performance, including analysis of key metrics like CPC, CPM, CPA, and ROI.
- Stay up-to-date with digital advertising trends and platform updates to leverage new features and optimization techniques.
- Manage ad budgets and track expenditures to ensure campaigns remain within allocated spending limits.
要求 Requirements：
- 市场营销、⼴告、商业或相关领域的学⼠学位。
- 对⼯作经验⽆要求，熟悉数字⼴告平台（Meta、Google Ads、TikTok）和⼯具（例如Google Analytics）。
- 对⼴告指标和分析有基本了解。
- 出⾊的分析能⼒，能从数据中洞察⻅解。
- 强⼤的组织能⼒和注重细节。
- 能够在团队环境中协作，也能独⽴⼯作。
- 出⾊的沟通技巧，包括书⾯和⼝头表达能⼒。
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- No previous work experience required. Better to be familiar with digital advertising platforms (Meta, Google Ads, TikTok) and
tools (e.g., Google Analytics).
- Basic understanding of advertising metrics and analytics.
- Excellent analytical skills with an ability to derive insights from data.
- Strong organizational skills and attention to detail.
- Ability to work collaboratively in a team environment as well as independently.
- Excellent communication skills, both written and verbal.
我们提供 What We Offer：
- 竞争⼒的薪资范围：7,000-10,000RMB/⽉，加上基于绩效的季度奖⾦。
- ⼀个充满活⼒的⼯作环境，在这⾥您将站在数字⼴告趋势的最前沿。
- 与多种数字⼴告平台合作的机会，为影响⼒⼤的营销活动做出贡献。
- 在数字⼴告策略和⼯具⽅⾯不断学习和发展的机会。
- Competitive salary range: 7,000-10,000 RMB/month, plus performance-based quarterly bonuses.
- A dynamic work environment where you will be at the forefront of digital advertising trends.
- Opportunity to work with a variety of digital advertising platforms and contribute to impactful marketing campaigns.
- Continuous learning and development opportunities in digital advertising strategies and tools.