400-885-9898
雇员点评标签
职位描述
BRANDING
Reporting to:
Business Communications Manager
Business Communications Manager
Role Overview
- The Corporate Branding and Creative Content Manager will drive strategic branding initiatives and creative content development to strengthen the corporate image and support business objectives. This role combines expertise in brand management, corporate affairs, and crisis communication with strong creative skills in storytelling and multimedia production.
- Brand Management
- Develop and execute branding strategies aligned with global and local business goals.
- Ensure consistent brand identity across all communication channels and materials.
- Corporate Affairs
- Support corporate communications initiatives, including executive messaging and stakeholder engagement.
- Collaborate with internal teams to maintain alignment with corporate policies and values.
- Crisis Management
- Act as a key resource for crisis communication planning and execution.
- Prepare messaging frameworks and coordinate responses during critical situations.
- Creative Content Support & Consulting
- Provide creative direction and consultancy for campaigns, events, and internal projects.
- Partner with cross-functional teams to deliver impactful content that resonates with target audiences.
- Customer Stories – PPT & Video
- Lead the creation of compelling customer success stories in both presentation and video formats.
- Work closely with sales and marketing teams to highlight customer achievements and use cases.
- Video Shooting Support for All LBLs
- Coordinate and oversee video production for multiple business lines.
- Ensure high-quality visual storytelling that aligns with brand standards.
- Bachelor’s degree in Communications, Marketing, Media, or related field.
- 10+ years of experience in corporate branding, creative content development, or communications.
- Strong project management skills with the ability to handle multiple priorities.
- Excellent written and visual communication skills.
- Familiarity with video production processes and tools.
- Ability to work collaboratively across teams and manage external vendors.
- Experience in crisis communication and corporate affairs.
- Proficiency in design and video editing software.
- Knowledge of digital platforms and social media trends.
工作地点
浦东新区上海ABB工程有限公司
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职位发布者
彭女士/Recuriter
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ABB
ABB（ABBN: SIX Swiss Ex）是全球技术领导企业，为数字化行业提供全面的产品、服务与解决方案。基于超过130年的创新历史，ABB成为以客户为中心的数字化行业领军者，拥有全球领先的四大业务——电气、工业自动化、运动控制、机器人及离散自动化，以及通用的ABB Ability™数字化平台。ABB集团业务遍布全球100多个国家和地区，雇员达14.7万。ABB在中国拥有研发、制造、销售和工程服务等全方位的业务活动，40家本地企业，1.8万名员工遍布于142个城市，线上和线下渠道覆盖全国300多个城市。ABB is a pioneering technology leader with a comprehensive offering for digital industries. With a history of innovation spanning more than 130 years, ABB is today a leader in digital industries with four customer-focused, globally leading businesses: Electrification, Industrial Automation, Motion, and Robotics& Discrete Automation, supported by its common ABB Ability™ digital platform. ABB operates in more than 100 countries with about 147,000 employees. ABB has a full range of business activities in China, including R&D, manufacturing, sales and services, with 18,000 employees located in 142 cities, 40 local companies, and online and offline channels across over 300 cities.
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