Business Communications Specialist

Reporting to:
Business Communications Manager
At ABB, we help important industries outrun - leaner and cleaner.
Every person here makes that happen. By rethinking, rewiring, and improving,
we combine the world’s best minds and technologies to elevate performance to a
whole new level.
Key Responsibilities

1. Website Content Management & Optimization
· Plan, maintain, and optimize content for the brand's official website,
including core copywriting.
· Establish and maintain a "Newsroom" or media section to systematically
publish and showcase company press releases and media coverage, enhancing the
brand's professional image and credibility.
2. Social Media Strategy & Operations
· Develop social media content strategies and calendars, independently
creating high-quality posts.
· Skillfully adapt key messages from press releases into formats and
language suitable for social dissemination (e.g., news alerts, graphics, short
videos) to amplify the reach of news.
3. Integrated Marketing Campaign Planning & Execution
· Plan and execute online integrated marketing campaigns, responsible for
core campaign narratives and omnichannel copy.
· Lead or collaborate on drafting press releases for major campaigns, using
them as key communication milestones alongside social media to maximize
integrated impact.

Qualifications for the Role
· Bachelor's degree or above, with 3+ years of experience in digital
communications, content marketing, or a related field.
· Exceptional Writing & Content Creation Skills (Core Requirement):
· Strong press release writing ability, familiar with its standards and
style, with a proven track record of successful releases.
· Able to craft precise, persuasive, and platform-appropriate content for
various channels (website, social media, press releases, campaign materials).
· Proficient in Social Media & Campaign Execution: Possess hands-on experience
in planning and executing successful online marketing campaigns, and excel at
integrating news angles into social media and campaign planning.
· Familiar with website content management systems (CMS) and basic data
analysis, using data to optimize content.
· Excellent communication, collaboration, creative thinking, and a keen sense
for trends.
What’s in it for you?
We empower you to take initiative, challenge ideas, and lead with confidence.
You’ll grow through meaningful work, continuous learning, and support that’s
tailored to your goals. Every idea you share and every action you take
contributes to something bigger.
Benefits
ABB offers a full range of benefits to help you thrive at work and beyond.
More about us
The High power Division offers a comprehensive product portfolio of large AC
motors and generators. The Division’s induction, synchronous and special design
motors and synchronous generators power critical applications across industry,
infrastructure and marine transportation. Combining the best available
materials with superior technology, the large motors and generators are
designed to operate efficiently and reliably, even for challenging processes or
applications and to have low life cycle costs.
Call to Action
Join us. Be part of the team where progress happens, industries transform,
and your work shapes the world. Run What Runs the World.