Digital Marketing Associate

Digital Marketing Associate
About the Role
We are looking for
a Digital Marketing associate to join our Fabric China marketing
team. In this role, you will be responsible for developing and executing
comprehensive digital marketing strategies that enhance brand awareness, drive
engagement, optimize consumer experience and support business growth.
This role will be located in
Gore facility in Beijing or Shanghai.
Responsibilities
· Create and implement a B2C digital marketing strategy that aligns with the overall brand building and business goals for GORE-TEX brand in China.

• Plan, create, manage, and execute multiple digital
  marketing projects, including owned and paid social media campaigns.
• Oversee the creation of compelling digital content
  that resonate with target audiences.
• Develop and execute SEO and SEM strategies to enhance
  online visibility and drive traffic.
• Lead social media strategy and execution, including
  community management, influencer partnerships, and engagement tactics.
• Utilize analytics tools to monitor, analyze, and
  report on digital marketing performance. Use data-driven insights to
  refine strategies and improve results.
• Work closely with cross-functional team to ensure
  cohesive messaging and promotion across all channels.
• Develop and manage the digital marketing budget,
  ensuring efficient allocation of resources to maximize impact.

Required Qualifications
· Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree is a plus.

• 10+ years of experience in B2C digital marketing, with
  a focus on the China market.
• Deep China market and consumer insight, preferably
  within the outdoor, sports, or related industries.
• Proven experience in developing and executing
  successful B2C digital marketing campaigns in the China market.
• Strong understanding of China digital marketing tools,
  platform (e.g., WeChat, RED, Weibo, Douyin, Baidu) and channels, including
  social media, SEO, SEM, content marketing and and digital advertising.
• Proficiency in data analysis and performance metrics,
  with the ability to interpret data and make data-driven decisions.
• Excellent verbal and written communication skills in
  both English and Chinese.
• Creative thinker with strong problem-solving abilities
  and a strategic mindset.
• Ability to work independently and collaboratively.
• Ability to thrive in a fast-paced, dynamic environment
  and adapt to changing market trends.

Desired Qualifications
3 bullet points max. List any additional qualifications that are
preferred, but not required.