Marketing Manager

Main Responsibilities:


Commercial Delivery


Support delivery of volume and value objectives in core domestic and international markets.

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Drive the annual marketing and insights planning process.

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Evaluate marketing and application activities through customer acquisition, ROI, and commercial impact lenses.

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Provide market analytics and validation to support new product launches and customer‑facing assets.


Cross‑Functional Project Leadership

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Lead cross‑functional teams (technical, sales, regulatory) to deliver application projects and new product assets.

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Translate customer needs, market trends, and competitive intelligence into actionable insights for commercial and technical teams.

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Ensure application outputs are aligned with customer requirements and support sales conversion.


Marketing Communication & Digital Performance

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Manage the Howtian website and owned digital platforms (WeChat, LinkedIn, Facebook).

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Build and maintain the annual content and social media calendar.

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Produce on‑ and offline marketing collateral (brochures,leaflets, microsites, product assets).

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Plan and book media; monitor performance and optimise for customer acquisition.



Brand & Asset Management

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Act as custodian for Howtian, SoPure, and other key brands.

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Maintain and update the brand book and visual library.

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Approve communication materials and ensure consistency across all geographies.

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Provide templates, logos, and visual assets for sales, technical, and regulatory teams.


Market & Competitive
Intelligence

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Conduct market analysis and monitor competitive activity.

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Convert insights into actionable recommendations for commercial, technical, and leadership teams.

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Support new product development with market‑driven insights and validation.



External & Internal Stakeholder Management

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Work productively with agencies and cross‑functional teams.

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Manage internal and external projects with clear deliverables, timelines, and alignment.

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Ensure smooth coordination with North America and other regional team members.


Event Management

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Lead annual planning for key industry exhibitions and customer events.

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Oversee booth design and on‑site execution to ensure strong brand presentation.

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Coordinate cross‑functional teams to deliver all event activities smoothly.

Evaluate event performance and provide recommendations for future improvements.


Experience & Skills Required:

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3+ years in marketing, insights, or application‑related roles (FMCG / B2B preferred).

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Strong digital marketing experience,particularly in China.

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Ability to translate insights into commercial and technical value.

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Strong project management and cross‑functional leadership skills.

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Solid commercial and financial understanding.


Fluent in Chinese with good working English;additional languages an advantage.

Reports To: VP Market Strategy

In this role, you will witness firsthand how marketing strategically empowers a globally leading ingredients company to win clients.
As a Marketing Manager, you will operate at the intersection of business, technology, and market intelligence—anchoring strategic direction early on and leading cross-functional teams to develop application solutions and marketing assets that truly drive customer growth.
If you aspire to have a real voice and ownership, and wish to build a marketing system within an organization where marketing genuinely drives decision-making, this is a rare and invaluable opportunity.