Business Development Manager

Job Title: Business Development Manager – New Market
Entry (Seamless Rolled Rings)
Department: Sales
Location: Dalian, Hybrid (up to 50% travel time required)
Report To: Head of Sales / General Manager (local), Global Sales
Team (overseas)
Key Responsibilities
1. Strategic Market Entry & Planning
• Drive the development and execute a 3–5 years market entry roadmap for prioritized new sectors, including revenue forecasts, resource allocation, and risk assessment together with Global Sales Team.
• Define entry strategies (direct sales, partnerships, distributors, or agents) tailored to each target industry and geography, with a focus on global customers operating in China/APAC.
• Identify top 10–20 high-potential accounts per sector and design account-based marketing (ABM) plans.
2. New Business Development (100% Hunter Role)
• Proactively identify, qualify, and close first-time customers in target non-wind industries, leveraging existing relationships with global/regional headquarters based in China or APAC.
• Build a greenfield pipeline from zero: lead generation through cold outreach, trade shows, industry associations, digital campaigns, and executive networking.
• Lead contract negotiations, frame agreements, and long-term supply agreements with new clients.
3. Cross-Functional Strategic Collaboration
• Work with Product & Engineering to adapt existing product specifications to meet new industry standards (e.g., API for Oil & Gas, DNV for Maritime).
• Partner with Marketing to develop industry-specific collateral, case studies, and value propositions.
• Align with Global Sales Team to leverage international references and avoid internal competition.
4. Market Intelligence & Strategic Positioning
• Conduct deep-dive competitive analysis in each target sector: pricing benchmarks, lead times, quality differentiators, and incumbents' weaknesses.
• Identify regulatory, certification, and supply chain barriers and develop mitigation plans.
• Regularly present strategic dashboards to senior management: market attractiveness, progress vs. entry plan, and pivot recommendations.
5. Relationship Architecture
• Build and nurture C-suite and technical buyer relationships in new industries, particularly within multinational customers’ regional decision centers in China/APAC.
• Establish strategic alliances with engineering firms, EPCs, and component manufacturers to create pull demand.
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Qualifications & Experience
• Education:
Bachelor’s degree in Engineering, Business, or related field; MBA strongly preferred.
• Experience:
-Minimum 7–10 years in B2B business development, with at least 3 years focused on new market entry (not account management).
-Proven track record of developing global customers from China and/or the APAC region –must demonstrate ability to engage regional HQs and influence global sourcing decisions.
-Demonstrated success in opening at least two new industrial sectors from scratch in heavy manufacturing, steel, forgings, or capital goods within Asia-Pacific markets.
• Industry Knowledge:
-Deep understanding of at least two of these 2 preferred sectors: Oil & Gas, Power Generation
-Additional knowledge of Maritime, Railway, Heavy-Duty Vehicles is beneficial.
-Familiarity with certification processes (e.g., API, DNV, TS, ABS) is a strong plus.
• Languages:
Native Mandarin, fluent English (negotiation level). Additional European or Asian languages are an asset.
• Other:
Valid C1 driver license; willingness to travel >50% internationally and domestically, primarily within APAC.