Marcom Manager

AustCham Shanghai seeks a dynamic and creative Marcom Manager to be the
guardian and amplifier of our reputation. This role is pivotal in enhancing the
visibility and engagement of AustCham Shanghai's membership services, events, and advocacy work.

The Marcom Manager will provide the CEO with high quality support in regard to
all aspects of Chamber communications. He/She will report directly to the CEO and will work
closely with all facets of the Chamber. The successful candidate will be able
to work under pressure and manage competing demands.

JOB SUMMARY
-
Brand Strategy & Management
·
Develop and
execute a cohesive brand strategy to strengthen AustCham Shanghai's position as
the leading Australian business voice in China.
·
Ensure brand
consistency across all touchpoints, from digital platforms to physical events.
·
Proactively seek
opportunities to enhance brand awareness and reputation.

-
Digital Strategy & Analytics
·
Support digital
marketing initiatives.
·
Monitor campaign
performance metrics and provide insights for continuous improvement.
·
Assist in growing
online community engagement and member visibility.
·
Track analytics and suggest
improvements to enhance user experience and reach.

-
Digital Platform Management & Content
Creation
·
Manage the day-to-day operation, content strategy, and growth of Chamber’s
communications platforms – social media, video channel, website, and email.
·
Manage content creation, in-house design and video production for all
Chamber activities.
·
Ensure all materials adhere to AustCham Shanghai’s branding and visual
identity guidelines.

-
Stakeholder & Member Engagement
·
Develop and
execute integrated marketing and communication strategies to generate, nurture,
and convert a robust pipeline of potential members.
·
Plan and routinely
update a comprehensive communications schedule for all Chamber activities.
·
Work closely with
the Membership, Event and Project teams to develop and implement marketing
strategies, activities, and develop marketing materials where appropriate.
·
Manage all
advertising activities of the Chamber, its member companies and partners
through the online channels.

REQUIREMENTS
Education:
Bachelor’s degree in marketing,
communications or a related field or equivalent work experience.

Language:
Excellent written and spoken
English and Chinese.

Experience:
·
Minimum 2 years work experience in a similar role is
required
·
Good understanding of the Australian and Chinese social media and
digital landscape
·
Good understanding of social media management and analytics tools.
·
Skills
in design including
experience working with Adobe Creative Suite, Canva and Xiu Mi would be
viewed favourably
·
Skills in video editing including experience of creation and editing of video
content would
be viewed favourably
·
Experience managing LinkedIn Company Pages, WeChat Official Accounts and
other
major global social media platforms (e.g. Facebook, Instagram, TikTok) would be
viewed favourably
· Creative thinker with strong
attention to detail and a collaborative mindset.
·
Ability to work effectively in a team
environment with great interpersonal skills
·
Ability to work independently, multi-task and
meet deadlines
·
Ability to prioritise own workload and respond
to new requirements
·
Experience of working in a fast-paced and
demanding environment

TO APPLY FOR THIS POSITION
To apply for this position please send your CV with a cover letter detailing
how your qualifications and experience meet the requirements outlined above.

Applications should be addressed to Judy Shen via
email to
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