新媒体运营实习生

JOB SUMMARY/OVERVIEW
This role primarily focuses on supporting the content manager in end-to-end content production and multi-platform distribution. You will play a key role in localizing and promoting our record stories, creating engaging written and video content that resonates with local audiences, boosts brand visibility, and drives user participation. This position reports to the Digital Content Lead and works closely with the content team both locally as well as our London headquarters.

ESSENTIAL DUTIES AND RESPONSIBILITES

1. Content Creation & Localization
Translate, localize, adapt and publish WeChat articles from English source materials/raw content.
2. Short-Form Video Editing
Edit raw footage into polished short videos for platforms such as Douyin and WeChat Channels;
Add subtitles, background music, effects, and basic motion graphics.
3. Influencer Outreach
Identify potential record-breakers and record related KOL/influencers and making connection.
Assist in initiating collaboration conversations.
4. Performance Tracking & Optimization
Collect and organize post-performance data;
Generate simple analytics reports to inform content strategy and operational improvements.

JOB REQUIREMENTS AND QUALIFICATION
Education: Bachelor's degree or above
Other Knowledge, Skills and Abilities:
-Strong awareness of social media trends, pop culture, and real-time hot topics; able to translate insights into compelling content ideas.
-Solid Chinese writing skills – capable of transforming raw materials into polished, engaging articles.
-Proficient in English (CET-6 or equivalent preferred), with the ability to accurately translate and adapt English content.
-Skilled in photo editing software such as Photoshop; able to create cover images, posters, and basic visual assets independently.
-Experienced in at least one video editing tool, able to independently edit short videos and perform basic post-production.
-Familiar with WeChat Official Account backend and third-party formatting tools; understands operational best practices.
-Knowledgeable about content ecosystems and algorithms of major social media platforms; hands-on account management experience is a plus (please provide examples).
-Basic data analysis skills – comfortable using Excel or similar tools to organize and visualize data.
-Strong organizational and communication skills, detail-oriented, and able to work both independently and collaboratively.

OUR COMMITMENT
Guinness World Records is an equal opportunity employer. We strive to be a diverse workforce that is representative of our audiences, and where everyone can thrive and belong. We are committed to including people with a variety of voices, identities, backgrounds, experiences, abilities and perspectives. We are determined to ensure that no applicant, freelancer or employee receives less favorable treatment on the grounds of race, disability, age, religion, sexual orientation, veteran status or marital status, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.