crm manager

General Duties 主要职责：



Retention marketing

l Lead and plan the customer operation strategy, develop customer life-cycle communication journey, including activate, repeat and wake-up to better improve the brand loyalty.

l Design the proper product recommendation strategy to promote cross-category and cross-brand business.

l Plan the comprehensive customer communication flow to drive the retention marketing efficiency.

l Design CRM experimentation through AB test and can scale in nationwide.

l Cooperate with digital and technology on the CDP and MA system development



Membership management

l Upgrade and design the membership program in line with brand value proposition.

l Better manage the membership program to elevate customer LTV.

l Design the membership experience online and in store with IT product team and store operation team.

l Lead the planning on the membership event and activity as well as membership partnership with other brands or platforms.

l Integrate with 3-rd party platform to enlarge our membership touchpoints



Consumer Insights

l Lead and develop marketing tracking matrix and consumer survey in line with business needs.

l Lead marketing analyst to monitor the business and customer status.

l Generate consumer insights continuously based on deep consumer understanding and data-mining analysis.



Private Pool Management

l Strategize and lead the management on brand private pool in WeChat eco system

l Lead the engagement and private commerce through private tools

l Deep understand of China private pool eco-system and act with clear business goal



任职资格：

l More than 8 years working experience in CRM or user operation related industry.

l Demonstrated ability to obtain and filter information, identifying key issues relevant to business with strong data management and analytical skills.

l Proven ability in membership program design and CRM business system set-up.

l Strong business sense and comprehensive understanding of data analysis.

l Good communication and project management skills

l Bachelor’s degree above