媒体传讯处专员/高级专员

一、 岗位职责
1. 制定符合大学品牌调性的社交媒体内容策略和发布计划，提升用户互动及品牌曝光。
2. 创作全媒体中英文文章/帖子及图片、视频等内容，用于微信公众号、小红书、微博、视频号等，以及********, ********, Instagram等国外社交媒体。
3. 追踪热点事件，结合品牌需求策划传播活动，提升内容传播力。
4. 拓展媒体、KOL及社群资源，分析广告投放效果，优化推广策略。
5. 负责大学中英文新闻报道、采访，撰写各类宣传文案。
6. 定期复盘内容传播数据，关注行业趋势及平台算法变化，及时更新运营策略。
7. 协助大学宣传视频的创意策划与拍摄剪辑。
8. 完成领导交代的其他工作。
1. Develop and execute social media strategies aligned with the university's brand identity to enhance user engagement and brand visibility.
2. Create high-quality, bilingual (English/Chinese) content, including articles, posts, images and videos, for platforms such as WeChat, Xiaohongshu, Weibo, ********, ******** and Instagram.
3. Monitor trending topics and leverage them to plan impactful communication campaigns.
4. Formulate and implement communication plans, expand partnerships with media and social media influencers, and optimize promotional strategies based on performance analysis.
5. Produce bilingual news reports, interviews and promotional materials to support the university's communication objectives.
6. Analyze content performance metrics, stay updated on industry trends and platform algorithm changes, and refine operational strategies accordingly.
7. Assist in the creative planning, production, and editing of university promotional videos.
8. Complete other tasks assigned by the supervisor.
二、 任职要求
最低学历要求：硕士（优秀者可放宽至本科）
专业要求：新闻、传媒、市场营销、公关等相关专业
语言要求：具有扎实的中英文写作功底，表达清晰，文笔流畅
其他：
（1）熟悉微信公众号、小红书、微博、********、********、抖音、视频号等运营生态，熟练使用微信公众号排版编辑器；
（2）具备日常新闻照片拍摄和社交媒体图片设计技能；
（3）能够产出创新活动方案并推动执行，擅长数据分析和挖掘，提升宣传活动效果；
（4）具有全局意识和较强的执行力，注重细节，有良好的沟通能力与团队精神。
请随简历提供个人作品集（个人文章、新闻报道、新媒体作品等）。
此岗位需要英文面试+笔试。
Educational background: Master's degree;
Bachelor's considered for exceptional candidates
Major: Journalism, Media, Marketing, Public Relations or related fields
Language preference: Strong writing skills in English and Chinese
Others:
1. Proficient in social media operations.
2. Skilled in photography for news coverage and image design.
3. Ability to develop promotional campaigns; adept at data analysis to improve outcomes.
4. Open-minded, detail-oriented, excellent communicator, team player.
Please provide a portfolio of your personal work (writings, social media post etc.)
This position requires an English interview and a written test.