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职位描述
整合营销品牌营销社媒营销
Key Responsibilities
• Support the development and execution of activation plans and integrated marketing campaigns in line with brand priorities and annual business objectives.
• Assist in translating brand and activation strategies into well-executed campaigns across social, digital and offline touchpoints.
• Coordinate end-to-end campaign execution, including timeline tracking, asset readiness, agency communication and implementation follow-through.
• Work closely with brand, digital, social, e-commerce and other cross-functional teams to ensure strong alignment and smooth delivery throughout the campaign lifecycle.
• Partner with agencies and external vendors on activation briefs, proposal refinement, content adaptation and material development.
• Support KOL and social campaign execution, including coordination, content follow-up, quality control and release planning across relevant platforms.
• Monitor campaign performance, consolidate post-campaign results and identify practical learnings for future activation improvement.
• Support budget tracking and day-to-day project administration in compliance with internal approval processes and financial policies.
• Ensure all activation materials and executions are consistent with brand guidelines and required quality standards.
• Handle day-to-day project management with strong attention to detail, responsiveness and ownership.
• Support the development and execution of activation plans and integrated marketing campaigns in line with brand priorities and annual business objectives.
• Assist in translating brand and activation strategies into well-executed campaigns across social, digital and offline touchpoints.
• Coordinate end-to-end campaign execution, including timeline tracking, asset readiness, agency communication and implementation follow-through.
• Work closely with brand, digital, social, e-commerce and other cross-functional teams to ensure strong alignment and smooth delivery throughout the campaign lifecycle.
• Partner with agencies and external vendors on activation briefs, proposal refinement, content adaptation and material development.
• Support KOL and social campaign execution, including coordination, content follow-up, quality control and release planning across relevant platforms.
• Monitor campaign performance, consolidate post-campaign results and identify practical learnings for future activation improvement.
• Support budget tracking and day-to-day project administration in compliance with internal approval processes and financial policies.
• Ensure all activation materials and executions are consistent with brand guidelines and required quality standards.
• Handle day-to-day project management with strong attention to detail, responsiveness and ownership.
Key Requirements
• 3+ years of experience in activation, brand marketing, social marketing, digital marketing or related areas.
• Solid understanding of campaign execution and marketing fundamentals, with hands-on experience supporting consumer-facing campaigns.
• Familiarity with social and digital platforms, KOL coordination, content development and agency management is preferred.
• Good project management and coordination skills, with the ability to manage multiple workstreams under tight timelines.
• Strong communication and collaboration skills, with the ability to work effectively across internal teams and external partners.
• Analytical mindset with the ability to review campaign results and translate observations into practical recommendations.
• Proactive, detail-oriented and eager to learn in a fast-paced environment.
• Good command of English.
• 3+ years of experience in activation, brand marketing, social marketing, digital marketing or related areas.
• Solid understanding of campaign execution and marketing fundamentals, with hands-on experience supporting consumer-facing campaigns.
• Familiarity with social and digital platforms, KOL coordination, content development and agency management is preferred.
• Good project management and coordination skills, with the ability to manage multiple workstreams under tight timelines.
• Strong communication and collaboration skills, with the ability to work effectively across internal teams and external partners.
• Analytical mindset with the ability to review campaign results and translate observations into practical recommendations.
• Proactive, detail-oriented and eager to learn in a fast-paced environment.
• Good command of English.
工作地点
广州天河区万菱汇
公司信息
达能(中国)食品饮料有限公司
已上市 · 1000-9999人 · 食品/饮品/烟酒制造
已审核
公司介绍
作为一家知名的跨国食品饮料公司，达能在专注健康、快速发展并引领潮流的三大领域开展业务：专业特殊营养、饮用水和饮料、基础乳制品和植物基产品。达能以“通过食品，为尽可能多的人带来健康”为企业使命，鼓励更为健康、更有利于可持续发展的饮食行为，同时致力于为营养健康、社会及环境带来切实影响。1987年，达能进入中国，致力于为中国消费者提供覆盖全生命周期的营养解决方案。如今，达能中国已拥有约八千名员工、八个自有生产基地和一个科研中心。自2018年开始，中国已成为达能全球第二大市场。饮料业务是达能在中国的主营业务之一，聚焦健康补水与功能性饮料赛道。旗下核心产品脉动自2003年上市以来，稳居维生素饮料领先地位，业务持续稳健增长。依托对中国消费者需求的深刻洞察，脉动持续推动产品与品类创新，不断拓展产品边界，2026年全新升级3D源动力，3连电解质，3重维生素，清爽果味，带给消费者“一口脉动，状态拉满”的升级体验，陪伴消费者在学习、运动与工作等多元场景中保持身心好状态。凭借长期坚持的责任实践与雇主承诺，达能中国已连续9年获得“杰出雇主（中国）”认证，并获得B Corp™ 共益企业认证。了解更多信息，欢迎访问达能中国官方网站www.danone.com.cn
工商信息
企业名称 达能（中国）食品饮料有限公司
企业类型 有限责任公司
法人代表 高月秋
经营状态 存续
成立时间 2000-01-31
注册资本 5200万美元
认证资质
营业执照信息
