更新于 今天
职位描述
公关机会
WHO YOU ARE
1 Brand & Member Engagement
- Experience designing CRM or membership campaigns
- Familiar with private domain traffic (社群 / 小程序 / CRM tools)
2 Social & Content Creativity
- Strong portfolio of viral or high-engagement campaigns
- Hands-on with: Xiaohongshu (RED)/Douyin/ WeChat ecosystem
- Ability to translate brand tone into localized content
3 PR & Media Relations
- Existing media/KOL/KOC network
- Experience managing: Press releases/Media partnerships/ Influencer campaigns
4 Event Execution
- Delivered offline activations / store events / pop-ups
- Strong vendor management skills
5 Commercial Mindset
- Links campaigns to traffic, conversion, and sales
- Experience working with store ops / sales teams
6 Reputation Management
- Crisis handling experience， social listening + public sentiment management
1 Brand & Member Engagement
- Experience designing CRM or membership campaigns
- Familiar with private domain traffic (社群 / 小程序 / CRM tools)
2 Social & Content Creativity
- Strong portfolio of viral or high-engagement campaigns
- Hands-on with: Xiaohongshu (RED)/Douyin/ WeChat ecosystem
- Ability to translate brand tone into localized content
3 PR & Media Relations
- Existing media/KOL/KOC network
- Experience managing: Press releases/Media partnerships/ Influencer campaigns
4 Event Execution
- Delivered offline activations / store events / pop-ups
- Strong vendor management skills
5 Commercial Mindset
- Links campaigns to traffic, conversion, and sales
- Experience working with store ops / sales teams
6 Reputation Management
- Crisis handling experience， social listening + public sentiment management
A DAY IN YOUR LIFE WITH US
'- Establish close relationships with local media, Key Opinion Leaders (KOLs), and PR partners to create productive PR opportunities for the stores, promoting positive brand exposure in the local area and achieving greater market impact.
- Understand the Primary Market Area (PMA) and align with CN market strategies to develop store plans that strengthen IKEA’s leadership in the home sector within the local market, positioning it as the preferred brand for home furnishings.
- Collaborate closely with the IKEA FAMILY team and in-store commercial teams to create synergies in local marketing communications, increasing store visitors to drive sales growth.
- Develop and manage budgets to ensure efficient resource use and maximize return on investment.
- Drive and enhance the team’s expertise and capabilities, promoting overall growth and development.
'- Establish close relationships with local media, Key Opinion Leaders (KOLs), and PR partners to create productive PR opportunities for the stores, promoting positive brand exposure in the local area and achieving greater market impact.
- Understand the Primary Market Area (PMA) and align with CN market strategies to develop store plans that strengthen IKEA’s leadership in the home sector within the local market, positioning it as the preferred brand for home furnishings.
- Collaborate closely with the IKEA FAMILY team and in-store commercial teams to create synergies in local marketing communications, increasing store visitors to drive sales growth.
- Develop and manage budgets to ensure efficient resource use and maximize return on investment.
- Drive and enhance the team’s expertise and capabilities, promoting overall growth and development.
TOGETHER AS A TEAM
We strongly position IKEA as a truly meaningful & trusted brand in people’s hearts & minds, with a focus on us as a retailer and our positive societal impact.
At the same time, we contribute to the growth and transformation of Ingka by ensuring we lead with communication. We do this by taking a strategic approach to reactive, proactive and activist communication.
We strongly position IKEA as a truly meaningful & trusted brand in people’s hearts & minds, with a focus on us as a retailer and our positive societal impact.
At the same time, we contribute to the growth and transformation of Ingka by ensuring we lead with communication. We do this by taking a strategic approach to reactive, proactive and activist communication.
工作地点
东丽区宜家家居(天津东丽商场)
公司信息
宜家（中国）投资有限公司
未融资 · 10000人以上 · 综合商贸、综合商贸
已审核
公司介绍
宜家家居是来自瑞典的全球知名家具和家居零售商，宜家的愿景是为大众创造更美好的日常生活。从经典耐用的毕利书架，到美味可口的植物蛋白素肉丸，我们致力通过每一件产品，解决方案和服务，为人们的生活带来积极影响，也正因如此，我们不断挑战自我，发掘更多可能。我们有着许多雄心勃勃的目标，例如探索不同形式的商场模式和业务模式，提供更优质，经济实惠和可持续的产品，以及仅使用可再生和回收材料。这些目标的实现，离不开一群满怀热情的员工。宜家的每位员工都是推动我们实现目标的一份力量，每一个岗位都值得重视。我们拥抱开放和尊重差异，并且坚信和而不同的价值。我们不仅仅安于现状，我们对一切新鲜事物保持好奇。因此，如果你不拘一格，敢于创新，你就是我们要寻找的理想人才。在这里，我们享受工作中的乐趣，一起犯错、一起学习、一起成长！
工商信息
企业名称 宜家（中国）投资有限公司
企业类型 有限责任公司（外国法人独资）
法人代表 PER PONTUS HAAKAN ERNTELL
经营状态 存续
成立时间 2007-07-26
注册资本 8.4亿美元
认证资质
营业执照信息
