MARKETING EXECUTIVE 市场部专员

MARKETING EXECUTIVE

We’ll look to you to promote school in areas of school branding, social media, production of marketing materials, facilitation of communication, marketing support and event planning, photo taking and video production.
BRANDING & SOCIAL MEDIA UPDATE
- Updating school collateral/visuals and adhering to corporate brand guidelines for all school communications both online and offline.
- Managing and updating content for school website through CMS.
- Maintaining and updating school social media sites on regular basis with postings and imagery.

MARKETING MATERIALS & DESIGN
- Preparing school collateral, curriculum guides, marketing collateral, posters, for print
- Design and produce visual merchandise on campus.
- Creating, Editing and compiling a series of publications highlighting the work of the school (e.g. Activities Week, Events, LFA Events (etc.)
- Record and produce videos to promote school through different channels.

COMMUNICATION
- Preparation of online marketing emails both for targeted marketing and enquiry.
- Co-ordinate and liaison with various internal departments to ensure purchase order accurate and complete.
- Send whole school communication emails to parents as needed.

MARKETING AND EVENT PLANNING
- Oversee advertising and sponsorship plan for school with guidance from Regional Digital Marketing & Communications Manager and Director of Admissions and Marketing, through timely preparation of adverts, preparations
of editorials etc.
- Liaising with external agencies e.g. printers and other brand agencies.
- Research, sourcing materials and products from suppliers.
- Lead marketing data collection and analysis to optimize channel performance, campaign impact, and audience targeting Attending/Documenting/Photographing of important events which can be used for marketing purposes.
- Build and maintain relationships with local media, KOLs, and agents
- Develop and implement marketing strategies to drive enquiries.
- Work with the Director of Admissions and Marketing to plan school promotional events such as Open House or school sponsored speeches and
seminars.

PERSONAL DEVELOPMENT
- Continual development through the identification and implementation of your own Personal Development Plan.
- Undertaking ad hoc activities as requested by management.

PERSONAL SPECIFICATIONS
- Bachelor’s degree or above, with at least 2 years of relevant experience.
- Proficiency in Microsoft Office.
- Experience in video planning, editing, and photography.
- Proficiency in Canva or equivalent design tools.
- Strong skills in new media operations.
- Excellent cross-cultural communication and interpersonal skills.
- Strong analytical skills with a results-driven mindset.
- Good time management and multitasking abilities.

PERSONAL ATTRIBUTES
- As our teammate, here’s what we expect:
- You love being part of a team – it’s what gets you up in the morning.
- You’ll run it like you own it – you take huge pride in your work and your relationships.
- You’re resilient – you’ll speak up and speak the truth.
- You get the job done – to outstanding levels of quality, every time and always to the deadline.
- You’re humble – you’ll know what you’re great at and where you’re not quite so strong.
- You’re a listener – you’ll hear what people say so you understand what’s being asked.
- You’re calm under pressure – you’ll keep cool when the going gets tough and know when to slow down your thinking.
- Entrepreneurial – you’ll always find opportunities to do things differently and better.

CREATE YOUR FUTURE
We’re Nord Anglia Education, one of the world’s largest premium international schools organisations. Every day, our teachers and support colleagues help our thousands of students achieve more than they ever imagined possible.
A transformational education at one of our schools is focussed on excellent academic outcomes, creativity, wellbeing, and international connectedness. Our innovative use of educational technology also creates a personalised, 21st century learning experience for all students, while our global scale means we can recruit and retain the world’s best teachers and offer unforgettable events and expeditions.
Our people are empowered to make a difference in their fields of expertise. Our fast pace of growth requires evolution and change from everyone, giving you the chance to define the role you do in the future. This challenges the learning agility of our employees and ensures every day brings interesting new experiences.
Founded in 1972 in the United Kingdom, our first international school opened in 1992 in Warsaw, followed by rapid growth across the world since the 2000s.
When you join our team, you’ll become part of a global family of experts working for a fast-growing premium international brand.
招聘岗位： 市场部专员

我们将希望您在学校品牌推广、社交媒体运营、营销材料制作、沟通协调、市场营销支持、活动策划、摄影和视频制作等方面为学校做出贡献。

品牌推广及社交媒体更新
- 更新学校宣传资料/视觉素材，并确保所有线上线下学校沟通均符合企业品牌指南。
- 通过内容管理系统 (CMS) 管理和更新学校网站内容。
- 定期维护和更新学校社交媒体账号，发布内容和图片。

营销材料及设计
- 准备学校宣传资料、课程指南、营销材料、海报等印刷品。
- 设计和制作校园视觉宣传品。
- 创建、编辑和汇编一系列出版物，重点介绍学校的工作（例如：活动周、活动、LFA 活动等）。
- 录制和制作视频，通过不同渠道宣传学校。

沟通
- 撰写用于定向营销和咨询的在线营销邮件。
- 与各内部部门协调沟通，确保采购订单准确完整。
- 根据需要向家长发送全校沟通邮件。

市场营销及活动策划
- 在区域数字营销与传播经理和招生及市场营销总监的指导下，负责学校的广告和赞助计划，包括及时准备广告、社论等。
- 与外部机构（例如印刷商和其他品牌代理机构）联络。
- 研究并采购供应商的材料和产品。
- 主导市场营销数据的收集和分析，以优化渠道表现、提升活动效果并精准定位目标受众。出席/记录/拍摄可用于市场营销的重要活动。
- 与当地媒体、意见领袖和代理商建立并维护良好关系。
- 制定并实施市场营销策略，以促进招生咨询。
- 与招生及市场营销总监合作，策划学校推广活动，例如开放日或学校赞助的演讲和研讨会。

个人发展
- 通过制定和实施个人发展计划，不断提升自我。
- 根据管理层的要求，承担其他临时性工作。

个人要求
- 本科及以上学历，至少两年相关工作经验。
- 精通 Microsoft Office 办公软件。
- 具备视频策划、剪辑和拍摄经验。
- 精通 Canva 或其他同类设计工具。
- 具备扎实的新媒体运营技能。
- 优秀的跨文化沟通和人际交往能力。
- 较强的分析能力和结果导向思维。
- 良好的时间管理和多任务处理能力。