營運及行政經理

Job Description: Operations & Administration Manager
Reporting to: General Manager (GM)
Location: Building 8, Hong Kong-Shenzhen Innovation and Technology Park, Lok Ma Chau Loop, Hong Kong (香港落馬洲河套區港深創新科技園8號大樓)
Employment Type: Full-time
Responsibilities
1. E-Commerce Platform Operations & Content Creation
Manage overall data performance on Alibaba International Station, including showcase optimization, P4P paid promotion, and continuous maintenance/updates to boost product exposure, click-through rates (CTR), and inquiry conversion rates.
Collect hot industry keywords via Alibaba backend tools and various channels to establish a robust keyword library, expanding high-conversion search terms.
Independently operate and maintain mainstream B2B/B2C e-commerce platforms such as Alibaba International Station and Amazon; handle product listings, SEO optimization, promotion, as well as shooting and uploading product videos.
Analyze daily operational metrics, compile data statistics, diagnose underlying issues, and propose targeted, practical solutions.
Maintain the Alibaba International Station account, ensuring core metrics remain above industry averages to secure healthy account operations.
2. Global Market Development & Client Relations
Independently manage overseas client relationships, business negotiations, and communication coordination to ensure smooth end-to-end execution of export orders from inquiry to shipment.
Proactively utilize Google search engine and social media platforms (including Facebook, LinkedIn, YouTube, etc.) to conduct multi-channel overseas client acquisition and market expansion.
Efficiently handle daily international client inquiries, quotations, sample delivery arrangements, and take full responsibility for welcoming and hosting visiting international clients.
3. Trade Order Execution & Technical Support
Oversee overall order execution, coordinate pre-sales technical support with delivery workflows, independently prepare customs declaration documents and various trade documentations, and assist in handling after-sales issues.
Assist in translating, proofreading, and organizing product specifications, technical documents, and marketing materials.
Monitor competitors' operational status and the latest market trends to identify new business opportunities.
4. Regional Operations & Corporate Administration
Act as the primary contact point between the HK headquarters, Mainland branch offices, and overseas partners; monitor the progress of collaborative projects to ensure deadlines are met.
Coordinate with various departments to optimize internal workflows, resolve operational bottlenecks, and handle ad-hoc projects assigned by management.
Oversee end-to-end HR processes including recruitment, onboarding, payroll, and MPF administration; ensure company operations comply with the Hong Kong Employment Ordinance.
Requirements
Education: College degree or above.
Experience:
Minimum 2–5 years of solid experience in managing Alibaba International Station, Amazon, or independent websites (Shopify, etc.).
Proven experience in Operations, Administration, Marketing, or International Trade within a fast-paced SME or startup environment.
Platform & Technical Skills:
Deeply familiar with the Alibaba and Amazon ecosystems, ranking algorithms, trading rules, promotion mechanisms, and on-site advertising resources.
Proficient in Google SEO search techniques and corporate social media marketing (LinkedIn, Facebook, YouTube, etc.).
Proficient in MS Office (Word, Excel, PPT) and cross-border collaborative tools (e.g., Zoom, Teams, WeChat Work).
Languages:
Excellent command of written and spoken Cantonese, Mandarin, and English.
Minimum English proficiency level of CET-4 or equivalent, with strong reading and writing skills essential for bilingual business correspondence and international client negotiations.
Core Competencies:
Exceptional interpersonal and communication skills to liease effectively across different regions (Mainland China & Overseas).
Strong logic, strategic planning capabilities, and a data-driven analytical mindset.
A self-starter with a "can-do" attitude; highly organized, detail-oriented, and able to manage multiple priorities independently under pressure.
職位描述：營運及行政經理 (Operations & Administration Manager)
匯報對象： 總經理 (GM)
工作地點： 香港落馬洲河套區港深創新科技園8號大樓
工作類型： 全職
崗位職責
1. 跨境電商平台運營與內容製作
負責阿里巴巴國際站的整體數據管理，包括櫥窗優化、P4P 關鍵字推廣、店鋪維護與更新等，全力提升產品曝光率、點擊率及詢盤轉化率，確保國際站的營銷效果。
透過阿里巴巴後台數據及各類渠道收集行業熱門關鍵字，建立核心詞庫，持續拓展精準且具高轉化的詢盤詞。
熟練操作阿里巴巴國際站、亞馬遜（Amazon）等主流 B2B/B2C 電商平台，負責產品上架、Listing 優化、推廣及產品影片的拍攝與上傳。
分析每日營運狀況並統計各項數據，深度發掘潛在的內在問題，並有針對性地提出具體的解決方案。
負責阿里國際站店鋪的日常維護，確保店鋪基礎建站、爆點反等核心數據指標高於行業平均水平，保障賬號健康良好運行。
2. 海外客戶開發與商務洽談
獨立負責海外客戶關係維護、業務洽談與溝通協調，確保外貿訂單從詢價到出貨的全流程順暢執行。
主動利用 Google 搜尋引擎及 Facebook、LinkedIn、YouTube 等社群平台，進行多通路海外客戶開發與市場拓展。
高效處理日常海外客戶詢盤、報價、樣品寄送安排，並負責客戶來訪接待工作。
3. 外貿訂單執行與技術支持
統籌訂單執行，協調售前技術支援與出貨流程，獨立準備報關文件及各類貿易單證（如發票、裝箱單、提單等），並協助處理售後事宜。
協助完成產品規格書、技術文件及市場介紹資料的翻譯、校對與整理工作。
偵測同行業競爭對手的運營情況及市場最新動態，敏銳發掘新的跨境商機。
4. 區域營運、行政與人力資源
擔任香港總部、國內分公司及海外合作夥伴之間的聯絡窗口；監控跨境協作項目的執行進度，確保各項任務按時達成。
負責各部門間的溝通協調以優化工作流程，及時解決營運瓶頸，並處理管理層委派的專項任務。
統籌招聘、入職流程、薪資計算及 MPF 強積金管理；確保公司運作完全符合香港《僱傭條例》，妥善管理各類合約文檔。
入職要求
學歷背景： 大專或本科以上學歷。
行業經驗：
擁有 2-5 年或以上深耕阿里巴巴國際站、亞馬遜（Amazon）或獨立站的實戰運營與外貿經驗者優先考慮。
具備營運、行政、市場營銷或國際貿易綜合經驗，且擁有初創或中小企業（SME）背景者大加分。
專業技能：
熟練掌握阿里及亞馬遜的運營環境、交易規則、推廣機制及站內廣告資源；對提高店鋪轉化率及優化排名規則擁有豐富經驗。
熟練掌握 Google SEO 搜尋技巧及海外主流社群媒體（LinkedIn, Facebook, YouTube 等）的開發與引流技巧。
熟練使用 MS Office (Word, Excel, PPT) 及各類跨境協作工具 (如 Zoom, Teams, 企業微信)。
語言能力：
優秀的粵語、普通話及英語書寫及口語能力。
英語需達四級 (CET-4) 或同等水平以上，具備良好的讀寫能力，能流暢處理英文商業函件、海外詢盤、商務談判及技術文檔翻譯。
核心素質：
具備出色的統籌能力、邏輯思維能力、跨界溝通技巧與團隊合作精神。
工作積極主動，具備優秀的組織能力、細節管理能力以及基礎的手機短影音拍攝剪輯觸覺。
抗壓能力強，能在快速變化的跨境環境中獨立處理多項繁雜任務。
本岗位要求