美国独立站运营（全英文）

Key Responsibilities:
Website Management:
● Maintain and update three Shopify websites, ensuring a smooth and user-friendly
experience.
● Oversee site layout, navigation, product updates, and collection assignments.
● Build and update landing pages using PageFly.
● Implement and manage third-party apps for site functionality.
● Update menus (desktop and mobile) with new collections or categories.
● Update homepage banners, announcement bars, and featured collections.
● Launch new products or colors, ensuring variants, images, and collections are accurate.
Paid Ads Management:
● Manage campaigns on Meta (Facebook & Instagram) and Google Ads for all three
brands.
● Create campaigns, ad sets, and ads; monitor performance and adjust as needed.
● Ensure product links, images, and collections are accurate.
● Track performance, document major changes, and coordinate with other teams for
promotions or product launches.
Search Engine Optimization (SEO)
● Maintain and improve on-site SEO for all three Shopify websites.
● Optimize product titles, descriptions, alt tags, collection text, and internal linking.
● Conduct keyword research for new products, collections, and blog/landing page
opportunities.
● Ensure meta titles, meta descriptions, and URLs follow SEO best practices.
● Monitor and improve site speed, broken links, and crawl issues (using tools like Google
Search Console, PageSpeed Insights, or Shopify apps).
● Track and report keyword rankings weekly or monthly.
● Work with the marketing team to ensure promotions and new launches support overall
SEO goals.
● Maintain structured data (schema) where applicable.
● Regularly review competitors for SEO trends and content gaps.
Planning & Reporting:
● Align timelines and creative across websites, and paid campaigns for seasonal
promotions, product launches, and marketing calendars.
● Maintain performance reports in Google Sheets for website, SEO, and ads.
● Track key performance metrics weekly or as needed.
Qualifications:
● 5+ years in ecommerce operations, digital marketing support, or a similar role
●Responsible for liaison and collaboration with U.S. companies, requiring proficient English proficiency in listening, speaking, reading and writing.
● Experience with Shopify, PageFly, and third-party apps
● Experience with paid ad platforms (Meta, Google Ads)
● Strong analytical skills and attention to detail
● Excellent organizational and multitasking abilities
● Strong communication skills and ability to coordinate with multiple teams
● Fluent in English, both spoken and writte