职位描述
1.负责商场市场推广工作,严格监督及落实各项市场工作是否按时、按预算完成。
2.制定及执行商场年度推广计划及年度预算。
3.负责公关媒体推广工作,指导和掌控与广告代理商或媒体代理商的联络与谈判,及协调。
4.领导广告公司,负责商场全年度各季节、各推广活动的商场装饰,努力营造符合商场定位的购物环境。
5.建立和维护媒体、政府关系,促进与媒体、政府、行业等公共关系的发展。
6.积极参与各项公众活动以利于提高商场的商业形象。
7.负责市场部相关报告,如月报、年报、活动报告、相关活动评估分析报告等。
8.有效管理商场室内、外广告位及活动场地租赁管理,实现市场资源收入。
9.商场指示系统的设计及点位确认。
10. 制定日常宣传的传播计划;监督及分析媒体宣传效果,为日后的宣传工作提供参考。
11.负责公司在各媒体上所发布广告的规划与创意。
12.根据传播进行执行反馈,分析宣传效果,为以后的传播工作提供参考。
13.市场同业信息汇报。
任职要求
1.本科学历,3年以上市场营销/媒体/广告相关工作经验,有商场推广经验者优先;
2.有较强的市场感知能力,敏锐地把握市场动态、市场方向的能力;
3.有密切的媒体合作关系,具备大型活动的现场管理能力;
4.活泼开朗善于沟通,外语能力强。
工作地点

公司信息
公司介绍
Savills is the trading name for the property services division of Savills Plc, a UK company listed on the London stock exchange. Founded in 1855, we are one of the world's leading property consultants offering expert advice on commercial, retail, residential and leisure properties. In china's dynamic and rapidly changing real estate market, innovation and creativity are the key ingredients for success. Since entering the China marketing in the late 1980s, Savills has established itself as a leading name by providing its clients with innovative solutions to their real estate needs. Through our offices in the key cities of Shanghai, Beijing, Shenzhen and Guangzhou, we provide commercial, retail, residential sales and leasing, valuation, property management, investment, market research and development consultancy services. In China, Savills recognises that the quality, commitment and motivation of its staff are key elements in our success. Savills aims to provide through its staff an innovative, professional service of the highest standard and we are committed to being an enterprising, quality-driven company with high ethical values, delivering a wide range of comprehensive international property services. Career opportunities exist for experienced and talented people who possess the highest ethical and professional standards.

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