Product Marketing Manager（外资医学科研市场）

威科集团成立于1836年，总部荷兰，业务覆盖180多个国家，在全球福布斯排名1162名，Forbes 2024 America’s Best employers ，America’s Best Large Employers for 2026，小众垂直领域扎实稳健，全球专业服务领域排名前三，六险一金（包含商业保险，可带子女）全额基数缴纳，公积金12% （双休）12-15天带薪年假，14天病假，试用期不打折
威科医学是全球知名的临床医学出版社和信息服务公司，旗下运行包括新英格兰医学杂志、Circulation、Journal of Clinical Oncology等权威医学期刊。
UpToDate被全球190多个国家和地区的医生、医院使用，每年解答超过6.5亿次来自临床医生的问题。UpToDate也将中国高质量的临床研究证据走向了世界， 助力了中国临床科研的发展。
Overview
We are seeking a dynamic and experienced Product Marketing Manager to join Wolters Kluwer China medical research marketing team. The ideal candidate will be responsible for developing and executing marketing strategies that drive product adoption, engagement, and growth for our innovative suite of medical research solutions. This role requires an understanding of the medical research, healthcare education and the ability to translate complex product features into compelling value propositions that drive demand and support our sales teams.
Responsibilities
• Product Expertise: Maintain an expert understanding of our publishing portfolio, medical research products offered, differentiators, customers, and competition.
• Product Launches: Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
• Campaign Execution: Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product strategy, product management and sales. Refine and optimize product messaging and positioning.
• Lead Generation: Generate and develop/nurture leads and achieve campaign goals/metrics.
• Sales Collaboration: Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, supporting internal sales training, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids.
• Data Analytics: Track, report, and analyze program KPIs and ROI. Utilize data-driven insights to measure and define future best practices.
• Market Research: Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor industry trends and proactively adjust marketing strategies accordingly.
• Competitive Analysis: Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required. Provide strategic insights based on market and competitive analysis.
• Gather customer insights by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
• Support thought leadership initiatives by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.
Qualifications
• 5+ years of experience in product marketing, preferably in medical research or healthcare education sectors.
• Master’s or higher degree in medicine or STEM is preferred. Clinical background is a plus
• Demonstrated success in launching new products and growing market share.
• Analytical skills with a data-driven approach to decision-making.
• Ability to quickly grasp complex products and communicate their value clearly.
• Exceptional writing skills with the ability to simplify technical concepts.
• Advanced expertise in market research and data interpretation.
• Proficiency in marketing automation tools and CRM platforms.
• Excellent verbal and written communication skills.
• Superior project management capabilities.
• Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.