创意设计与数字营销专员 Creative Design & Digital Marketing Officer

Creative Design & Digital Marketing Officer
Key Responsibilities
CHINADIGITAL & SOCIAL MEDIA MANAGEMENT
Manage and grow the school’s presence across:
- WeChat Subscription Account.
- WeChat Service Account.
- WeChat Channels.
Plan and execute content calendars aligned with admissions priorities.
Optimise posts for engagement, sharing, and lead generation.
CREATIVE DESIGN & VISUAL CONTENT
Design a wide range of marketing materials, including:
- Posters, brochures, banners, visual merchandising, and marketing gifts, admissions and campaign assets
- Event materials and school publications (e.g. yearbook)
- Ensure all outputs align with school brand guidelines and visual identity.
PHOTOGRAPHY & VIDEO PRODUCTION
Capture high-quality photography of: Campus life, lessons, and events
Plan, shoot, and edit video content for:
- Social media (short-form video)
- Campaign storytelling and admissions promotion.
Build and maintain a strong visual content library.
EMAIL& DIGITAL COMMUNICATIONS
Create and deliver targeted email campaigns to:
- Prospective parents
- Current families
- External partners
Support lead nurturing and event promotion through digital channels.
CAMPAIGN & CONTENT PERFORMANCE
Track performance of content and campaigns:
- Engagement metrics
- Content reach
- Lead generation
Provide insights and recommendations to improve effectiveness.
MARKET & SUPPLIER COORDINATION
Research and source marketing materials and vendors.
Coordinate production of printed and promotional items.
EVENT MARKETING SUPPORT
Support marketing for key school events such as:
- Open Days
- Admissions campaigns
Provide creative assets and on-site content capture.
Skills & Experience
Degree in Marketing, Design, Communications, or related field.
2–4 years’ experience in digital marketing, design, or content creation.
Strong design skills (Adobe Creative Suite or equivalent).
Experience with WeChat platforms and Chinese digital ecosystem.
Video editing skills (short-form and campaign content).
Ability to shoot photos to meet a brief.
Strong attention to detail and visual storytelling ability.
Fluent in English, with the ability to use English as a working language.
Excellent cross-cultural communication and interpersonal skills.
Strong analytical skills with a results-driven mindset.
Good time management and multitasking abilities.
Personal Attributes
Creative, proactive, and highly organized
Strong understanding of digital trends in China
Ability to work both independently and collaboratively to achieve team goals
Enthusiastic and self-motivated
EMPLOYMENT START DATE: ASAP
At Nord Anglia Education, we are an equal opportunities employer dedicated to creating a diverse and inclusive workforce. In our schools and offices around the world, we treat all colleagues fairly based on their skills and qualifications,
without discrimination.
We value individuals from all backgrounds, including those with different abilities and neurodivergent conditions, as well as those who identify with various protected characteristics.
Nord Anglia Education is committed to ensuring the highest possible safeguarding standards in our schools and we expect every employee to share this commitment.
创意设计与数字营销专员
主要职责：
中国区数字与社交媒体管理
• 管理并提升学校在以下平台的影响力：
- 微信订阅号
- 微信服务号
- 微信视频号
• 制定并执行与招生优先事项一致的宣传内容日历
• 优化推文内容，提升互动、转发量与潜在客户转化
创意设计与视觉内容
• 设计各类营销物料，包括：
- 海报、宣传册、横幅、视觉陈列及市场推广礼品招生及活动宣传素材
- 活动物料与学校刊物（如年册）
• 确保所有内容符合学校品牌规范和视觉形象标准
摄影与视频制作
• 拍摄高质量照片，涵盖：
- 校园生活、课堂教学及各类活动场景
• 策划、拍摄并剪辑视频内容，用于：
- 社交媒体短视频
- 宣传活动与招生推广
• 建立和维护一个丰富的视觉素材库
电子邮件与数字通讯
• 针对以下人群策划并邮件推送有针对性的活动：
- 意向家长
- 在校家庭
- 外部合作伙伴
• 通过数字渠道助力潜在客户的培育与活动宣传
活动与内容执行
• 跟踪内容与活动执行效果，包括：
- 互动数据
- 内容延伸范围
- 潜在客户获取情况
• 提供数据分析与优化建议，提升宣传效果

市场与供应商协调
• 搜寻采购营销物料、对接供应商
• 统筹印刷品与宣传物料的制作生产
活动营销支持
• 支持学校重要活动的市场营销，包括：
- 校园开放日
- 招生宣传活动
• 提供创意素材，并负责现场内容拍摄采集
技能与经验要求
• 市场营销、设计、传媒或相关专业本科及以上学历
• 2–4 年数字营销、设计或内容创作相关工作经验
• 有较强的设计技能（Adobe Creative Suite软件或同类工具）
• 具有有微信平台和中国数字生态系统的相关经验
• 具备短视频与活动宣传视频剪辑能力
• 能按需求完成摄影拍摄
• 注重细节，擅长视觉叙事
• 具备流利的英语能力，能够作为工作语言使用
• 具备优秀的跨文化沟通与人际交往能力
• 具有较强的数据分析能力和结果导向的心态
• 具有时间管理与多任务处理能力
个人特质
• 富有创意、积极主动、条理清晰
• 对中国的数字趋势有深刻的理解
• 能够独立或协同工作以实现团队目标
• 热情饱满，具有上进心强
入职日期：尽快
诺德安达教育集团（Nord Anglia Education）是一家致力于创造多元化和包容性员工队伍的平等机会雇主。在全球各地的学校和办公室中，我们根据同事的技能和资质公平对待所有人，绝不歧视。
我们重视来自各种背景的人才，包括具有不同能力、神经多样性特征的人士，以及具有各类受保护特征的人士。
诺德安达教育致力于在各校落实最高标准的安全保障措施，并期望每位员工都能秉持这一承诺。