Sr Product Analyst – Digital Customer Experience & AI

Key Responsibilities:
Responsibilities
· Cooperate with Enterprise Digital Demand Creation team and regional/local BU digital marketing team to define DCX (digital customer experience) and AI strategic plan together with manager.
· Provide digital marketing analysis and advisory, sharing industry best practices.
· Deliver AI insights and co-develop solutions with BUs within the Digital Demand Creation domain.
· Assess MarTech capabilities and partner with Product Owners (POs) to define the DCX product roadmap, including platforms such as Website, Rich’s Plus, and Marketing Automation.
· Evaluate AI platforms and contribute to the development of the DC AI roadmap alongside management.
· Work closely with solution architects and analysts to ensure alignment on system design and architecture.
· Coordinate with POs, IT development teams, and vendors to ensure successful product delivery through PI and sprint planning.
· Lead OCM, including training and adoption, to enhance user understanding and system utilization.
Experience & Education
· Bachelor’s degree in Digital Marketing, E-commerce, Computer Science, or a related field.
· Fluent in English.
· Minimum of 5 years’ experience in digital marketing.
· At least 2 years of experience in AI-related projects or product development.
Preferred Application Experience:
· Customer Journey Mapping
· AI platforms (e.g. MS Copilot Studio, Alibaba Model Studio, Salesforce Agentforce)
· Website DXP/CMS (e.g. WordPress, Adobe AEM, Sitecore)
· DAM/PIM systems (e.g. AEM, Bynder, Enterworks)
· SEO/SEM
· Marketing automation platforms (e.g. Marketo, HubSpot, Salesforce Marketing Cloud)
· Social media marketing (e.g. Facebook, WhatsApp, WeChat, Line)
· Video and livestream management
· Google Analytics
· DMP/CDP platforms
· Microsoft Office and Power BI
Requirements:
· Work effectively with cross-functional teams to ensure reliable and efficient system operations aligned with business needs. · Communicate clearly and concisely in both written and verbal formats.
· Demonstrate strong teamwork and collaboration skills.
· Manage conflicts constructively and resolve issues effectively.
· Adapt to change and support organizational transformation initiatives.
· Provide guidance and training to junior team members.
Personal Attributes:
· Strong interpersonal and communication skills.
· Ability to research and analyze a wide range of technical topics.
· Self-motivated, proactive, and results oriented.
· High attention to detail with strong analytical and problem-solving skills.
· Agile mindset with openness to continuous learning and improvement.