更新于 5月21日
职位描述
国内市场市场推广跨境业务
Key Responsibilities
1. Channel Strategy Development & Execution
1. Channel Strategy Development & Execution
- Based on cross-border channel dynamics, product category specifics, and consumer insights, develop and continuously refine omnichannel (online & offline) sales strategies, covering channel architecture, product portfolio, value chain design, promotion cadence, and differentiated activation levers.
- Lead annual/quarterly channel business planning, integrating brand strategy and regional market nuances to define a tiered channel management framework, and translate into actionable execution playbooks.
- Drive disciplined strategy execution across channels, establish process tracking mechanisms (e.g., weekly performance tracking, monthly business reviews), and define key performance indicators (KPIs) with associated governance mechanisms to ensure strategic closed-loop management and continuous iteration, optimizing ROI.
- Annual/Quarterly Budget Planning: In line with cross-border business targets, channel strategy, and brand investment priorities, develop a comprehensive annual promotion budget framework with clear allocation logic.
- Budget Analysis, Allocation & Dynamic Rebalancing: Set budget baselines and growth assumptions, define allocation principles, reserve a flexible contingency pool, and implement phased dynamic reallocation based on performance and business needs.
- Manage cross-border channel value chain equilibrium, balancing promotion investment and overall strategy.
- Establish a price monitoring mechanism to detect below-guideline pricing, drive closed-loop resolution, and regularly issue channel price health reports to enforce compliance.
- Conduct traceability investigations on channel diversion or underpriced products, partner with compliance and supply chain teams to identify root causes and implement corrective actions, safeguarding brand price integrity and channel partner interests.
- Collaborate cross-functionally to ensure Trade Marketing strategies comply with import/export regulations, cross-border tax policies, and shelf-life management requirements, and effectively plan aged-inventory promotion pacing.
- Build a channel business performance dashboard and regularly generate channel analytics reports to provide data-driven recommendations for strategy adjustments.
- Bachelor’s degree or above, with 5+ years of progressive experience in Trade Marketing. Cross-border, FMCG, or beauty industry background is preferred.
- Deep understanding of both online and offline channel operations, with demonstrated capabilities in strategy formulation, resource integration, data analysis, and project management.
- Strong logical thinking, high level of resilience and self-motivation, excellent team spirit, and outstanding organizational and coordination skills.
- Proficient in written and spoken English and Chinese.
工作地点
广州天河区越秀金融大厦
公司信息
美赞臣营养品(中国)有限公司
不需要融资 · 1000-9999人 · 食品/饮品/烟酒制造、食品/饮料/酒水批发/零售/贸易
已审核
公司介绍
美赞臣于1905年在美国创立。美赞臣因爱而生，120年来秉承“给宝宝一生更好的开始”的企业使命，坚持以科学为本进行产品研发和创新，为全球婴幼儿提供真实有效的科学营养。 作为改革开放初期最早进入中国市场的国际品牌之一，美赞臣中国深耕本土创新32载，成功实现从“中国制造”向“中国研发”的跨越式发展。2025年，公司正式启动“婴幼儿+儿童成人”双轮驱动战略，完成从“专业婴幼儿配方奶粉先行者”到“全生命周期科学营养解决方案引领者”的战略升级，将健康守护范围从宝宝拓展至全家庭成员，致力于为中国消费者提供精准营养科学解决方案。 美赞臣中国旗下拥有蓝臻、铂睿、亲舒、安儿宝、纯冠贝悦、高等生、每日悦享等知名品牌，生产超过70种营养产品，包括20多款针对特殊营养需求和代谢问题的特殊配方产品，拥有超过1080项全球专利、超过100项科学研究成果，研究成果被行业引用超过7600次，多项配方经过临床验证具有真实效果，深受全球家庭、营养专家和医务工作者的广泛信赖。所有产品均严格遵循国际标准，在荷兰奈梅亨、中国广州和天津三大世界级生产基地生产制造。
工商信息
企业名称 美赞臣营养品（中国）有限公司
企业类型 有限责任公司
法人代表 江艳颜
经营状态 存续
成立时间 1993-07-14
注册资本 3600万美元
认证资质
营业执照信息
