Head of Marketing and Admissions

Job Purpose:
The Head of Marketing and Admissions is a key leadership role responsible for developing and executing a comprehensive marketing and student recruitment strategy. This includes enhancing the school's visibility, attracting prospective students and families, and meeting student intake targets.
This role provides strategic direction and leadership for the Marketing & Admissions Division, collaborating closely with the School Leadership Team, academic and non-academic teams to achieve overall school goals. Another critical component of this position is working closely with the Regional Marketing team​ to ensure that the local strategies and initiatives are synergized with the organizational marketing strategy and goals.
Major Responsibilities:
1. Strategic Planning and Execution
• Develop and implement marketing and student recruitment strategies to meet student intake targets, incorporating strategic direction and compliance requirements provided by the regional team​.
• Oversee the execution of marketing and student recruitment strategies, events, and related activities. Manage the marketing budget to maintain competitiveness in the market and ensuring efficient resource allocation in line with the organizational/regional strategic priorities.
• Keep track of the competitive landscape, customer dynamics, and market trends.
• Analyze data and leverage market intelligence to develop actionable marketing strategies that capitalize on opportunities and address challenges. Share insights with the regional team to inform broader strategic planning​ and identify the school's competitive advantages.
• Collaborate closely with the Regional Marketing team, to create synergy in marketing and student recruitment strategy and operations with other schools in the region.
2. Marketing
• Collaborate with the academic team to identify and highlight the school’s unique value proposition. Lead a team to excel in storytelling and create compelling content that engages prospective families.
• Build and maintain strong relationships with local media outlets to secure positive coverage, enhance the school's public profile, and manage media inquiries as needed.
• Leverage a range of media platforms and digital marketing tools (including SEO/SEM, social media, and official website) to maximize the school's brand exposure and generate inquiries.
• Ensure marketing practices are in line with corporate branding directions, maintain consistent messaging and visual identity across all campuses. Qualifications
• Minimum 15 years of experience in Marketing, Brand Management, Sales Management or Student Recruitment, with minimum 5 years of experience in a leadership role.
• Degree holder or above in Marketing, Communications, Public Relations, Business Administration or related disciplines. A Master's degree is a plus.
• Excellent command of both spoken and written Chinese and English, with strong interpersonal and communication skills.
• Proven expertise in digital marketing, with a solid understanding of social media, digital advertising, and analytics tools.
• Experience in planning and executing effective marketing programs, including both branding campaigns and result-driven initiatives.
• Demonstrated success in building strong relationships with media, business associations, or external stakeholders.
• Strong strategic thinking, planning, and organisational skills, combined with an analytical mindset.
• A naturally outgoing, self-motivated, and customer-focused personality with a strong determination to deliver exceptional experiences and results.
• Strong interest and passion in education.